Suggestions
Hanna Huffman
Fractional CGO | CHIEF | Ex-Red Ventures, DotDash Meredith, Consulting
Hanna Huffman is the Engagement Lead at Aux Insights, a firm specializing in digital marketing strategies for private equity investors. In her role, she collaborates with private equity firms and their portfolio companies to enhance marketing strategies that drive revenue growth and optimize performance. Her work involves conducting audits, developing data-driven marketing strategies, and implementing go-to-market plans tailored to the specific needs of clients.12
Huffman has a background that includes experience in various marketing roles, where she has honed her skills in data analysis, customer acquisition, and strategic planning. She emphasizes a partnership approach with clients, ensuring that marketing initiatives translate into tangible financial results.123
For more insights into her professional journey and contributions, you can find her on LinkedIn under the username hannahuffman.3
Highlights
Unsurprisingly, a recent study of 100k keywords across 20 niches observed that Google AI overviews are markedly shorter, appear less frequently, and have returned to prioritizing “highly authoritative” domains over Reddit and Quora. The current top-linked AI domains are:
- YouTube
- Healthline
Shout-out to the amazing Healthline SEO founders and current operators- best in the business! Grateful to have learned from and worked alongside you all. Tracy Rosecrans Ryan Purtill MS Sam Lowry (he/him) Anthony Machi
Over the last twelve months, I've built a digital growth consultancy that has brought me so much fulfillment, confidence, and joy. Independent consultancy is incredibly rewarding. You get to work hand-in-hand with exceptional people to grow a business together; and, you get to solve interesting, new problems every day.
I've also had the bandwidth to connect and catch-up with so many amazingly wise, talented people-- people like Jesse Pujji and Kasey Joyce Grelle. Kasey and Jesse have accomplished something so rare at Aux Insights: they've tapped into a big, painful market problem that they're uniquely equipped to solve; and, they've built a culture around the business that is challenging, fun, and fulfilling to be a part of.
I'm thrilled to share that I've joined Kasey and the Aux Insights team as a fulltime Engagement Lead. At Aux, we partner with private equity firms and their portfolio companies to audit, supercharge, and scale businesses profitably using digital growth marketing.
Have a challenging growth marketing problem that could unlock material change in your business? Contact me.
Interested in doing work like this with an amazing team? Join us.
#consulting #growthmarketing #privateequity #newjob
