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Hanna 🇺🇦
ex-CMO at Admixer
Professional Background
Hanna Yatel is an accomplished marketing leader with an extensive background in marketing management and strategy within the B2B sector. With a proven track record of orchestrating large teams in dynamic environments, Hanna has showcased her exceptional skills in adtech, martech, and programmatic advertising. Throughout her career, she has played a pivotal role in shaping marketing initiatives and driving growth across various organizations.
Hanna's professional journey includes notable positions such as Chief Marketing Officer at Admixer, where she was responsible for overseeing comprehensive marketing strategies that heightened the company’s visibility and customer reach. Her leadership at Admixer extended beyond traditional marketing; she spearheaded the Admixer Academy, facilitating educational programs beneficial to the tech-savvy marketing community. Under Hanna's stewardship, Admixer also saw successful engagement through Adsider Media and prominent events such as Adsider Live, showcasing her ability to elevate brand presence in competitive markets.
During her time at Depositphotos, Hanna demonstrated her aptitude for aligning marketing endeavors with business objectives, fostering both innovation and efficiency within teams. As the former organizer of the marketing stream at Goort, she curated essential networking and learning opportunities for industry professionals, further solidifying her commitment to advancing the marketing field.
Hanna began her career as a Digital Strategist at UP Digital Bureau and later, as an Account Manager/Digital Strategist at SPN Communications. Her foundational experiences as an SMM-manager with Kyiv Media Holding and on the TV program Fashion Week with Daria Shapovalova enabled her to hone her skills in social media marketing and content management, allowing her to effectively engage target audiences. Additionally, Hanna has contributed to the editorial landscape as a Web 2.0 editor at TOP 10 magazine, where she curated relevant content focused on the evolving digital marketing space.
Education and Achievements
Hanna Yatel's educational background fosters her expertise in international business management and marketing strategies. She holds a Master of Science (M.Sc.) degree in MBA - International Business Management from the prestigious Hogeschool-Universiteit Brussels, which is part of the K.U. Leuven Association, a renowned institution recognized for its academic excellence. This advanced education has equipped her with critical insights into global business practices, allowing her to navigate the complexities of international markets effectively.
In addition to her Master's, Hanna earned a Bachelor of Science (BSc) in Business Administration from the same esteemed institution, establishing a robust foundation in fundamental business principles. Her pursuit of knowledge also extended to Kyiv National Economics University, where she completed a Bachelor's degree in Marketing and Personnel Management (бакалавр, Маркетинг и управление персоналом). This diverse academic background underlines her commitment to mastering the nuances of marketing and management, preparing her for a successful career in the field.
Hanna's consistent accomplishments in strategic marketing and leadership positions underscore her capability to adapt to market trends and lead teams towards success. Her notable expertise in programmatic advertising has enabled numerous brands to optimize their advertising efforts, driving engagement and enhancing overall marketing effectiveness.
Achievements
Hanna Yatel's career achievements reflect her dedication and expertise in marketing management. As a chief marketing officer, her strategic direction has continually propelled brands to achieve their commercial goals. From managing large-scale marketing teams to collaborating with cross-functional departments, Hanna has successfully cultivated environments that foster creativity and innovation.
Under her leadership at Admixer, the marketing division experienced significant improvements in campaign performance and brand recognition, benefitting from her overarching strategy and attention to emerging advertising technologies. Meanwhile, her initiative in launching educational programs at Admixer Academy underscores her commitment to mentorship and professional development within the marketing community.
As an active contributor to industry discussions, Hanna not only participates in but also leads engagements that enlighten fellow professionals. Her role in organizing marketing streams at Goort allowed for rich dialogues surrounding B2B marketing, programmatic advertising, and the broader adtech landscape.
With her deep understanding of digital strategy and performance marketing, Hanna continues to pave the way for innovative marketing practices that resonate well with today’s consumer expectations. Her career trajectory is a testament to her hard work, strategic foresight, and ability to thrive in ever-evolving marketing environments.
Hanna Yatel is a dynamic professional whose extensive experience in marketing management has established her as a respected leader in the field. With a focus on B2B marketing, she has excelled in navigating the complexities of adtech, martech, and programmatic advertising. Throughout her career, Hanna has held various impactful positions that highlight her expertise and contribute to her notable success.
Hanna’s journey began with a firm educational background, having earned a Master of Science (M.Sc.) in MBA - International Business Management, alongside a Bachelor of Science (BSc) in Business Administration from the Hogeschool-Universiteit Brussels, a part of the K.U. Leuven Association. This academic pedigree lays the groundwork for her deep understanding of business dynamics and marketing principles, which she has effectively implemented throughout her career.
As a former Chief Marketing Officer at various companies such as Admixer and Depositphotos, Hanna has demonstrated her ability to lead marketing teams successfully. At Admixer, she was instrumental in not just overseeing marketing strategies but also in launching initiatives like the Admixer Academy, which emphasizes education and development for marketing professionals. Furthermore, she has actively engaged audiences and industry professionals through events such as Adsider Live, reinforcing her commitment to advancing the marketing field.
Hanna's past roles span significant experiences, including positions as a Digital Strategist at UP Digital Bureau and as an Account Manager/Digital Strategist at SPN Communications. These roles have allowed her to gain invaluable insights into client relationships and digital marketing tactics, further enhancing her strategies in supporting B2B marketing initiatives.
Hanna's contributions as an SMM-manager at Kyiv Media Holding and the TV program Fashion Week with Daria Shapovalova reflect her mastery of social media marketing, where she successfully captured and engaged target audiences. Additionally, her editorial experience with TOP 10 magazine reveals her ability to produce relevant content that resonates with marketing professionals and consumers alike. As her career progresses, Hanna continues to demonstrate not just her skills but her relentless passion for marketing and commitment to creating impactful strategies that contribute to the growth and success of each organization she collaborates with.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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