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Hannah Bennett

Industry Lead, Global Business Solutions at TikTok

Hannah Bennett is the Head of Travel at TikTok.13 She works as part of the global business solutions team at TikTok UK, specifically as the brand partnerships vertical lead for education.4 In her role, she provides insights on TikTok's impact in the travel industry and how brands can leverage the platform for marketing and engagement.1

Hannah joined TikTok when it was still primarily known for lip-syncing and dance videos, but has since seen it evolve into a platform with diverse content, including educational material.2 She emphasizes TikTok's potential for universities and travel brands to reach and engage with their target audiences through creative content.21

Some key points about Hannah Bennett's work at TikTok include:

  1. She highlights TikTok's growth beyond its initial Gen Z audience, with the average user age now being 30.1
  2. She advocates for brands to tell stories and present new experiences on the platform.1
  3. She emphasizes TikTok's role in travel planning and booking, noting that 68% of social media users who made a booking after seeing content on their smartphones have TikTok installed.1

Hannah's LinkedIn username is hannah-bennett-01041331, as mentioned in the query.35

Related Questions

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What are some notable brand partnerships Hannah Bennett has been involved in at TikTok?
Hannah Bennett
Hannah Bennett, photo 1
Hannah Bennett, photo 2
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Location

London, England, United Kingdom