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Hannah Plotkin

Client Services at Amperity (we're hiring!)

Hannah Plotkin is a Senior Manager of CRM Consulting at Amperity, specializing in customer relationship management and high-value customer strategies.4 She has expertise in defining and leveraging high-value customer insights to inform audience strategies and build custom experiences.1 Plotkin is known for her work on maximizing Return on Ad Spend (ROAS) and utilizing unified first-party data for effective targeting and personalization in digital advertising.37

Prior to her current role, Plotkin was a student at Elon University, majoring in Strategic Communications and Communication Design.2 She was also a member of the Public Relations Student Society of America (PRSSA) at Elon University.5 Recently, Plotkin and her colleague Lila Hoffman-Byer received a Kickbox grant to develop an innovative jewelry idea.8

Throughout her career, Plotkin has shared her expertise through various mediums, including video presentations and webinars, focusing on topics such as high-value customer strategy, the economics of paid media strategy, and adapting to the challenges posed by the deprecation of third-party cookies.67

Highlights

Feb 14 · amperity.com
Expert Angles: High-value Customer Strategy | Amperity
Jul 19 · amperity.com
Optimize Your Paid Media Strategy with Unified First-Party Data
Jul 29 · youtube.com
The Philosophy of High Value Customers - Amperity Expert Angles
The Philosophy of High Value Customers - Amperity Expert Angles

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Hannah Plotkin
Hannah Plotkin, photo 1
Hannah Plotkin, photo 2
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Location

New York, New York, United States