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Hannah Swann
Brand Designer at Asana
Hannah Swann is a seasoned brand designer currently working at Asana, where she has played a significant role in the company's branding efforts, particularly during a major rebranding initiative in 2022. This project aimed to refresh Asana's visual identity as the company scaled globally, focusing on enhancing differentiation and celebrating customer experiences. Swann's contributions included art direction, asset library creation, and developing new photography and illustration styles that aligned with Asana's core message of enabling users to focus on the work they love.1
Before her tenure at Asana, Swann worked as a Lead Brand Designer at Carbon Health from 2021 to 2023 and had previous experience in freelance illustration and art direction. Her career reflects a strong emphasis on creative collaboration and effective communication within design teams, which is evident in her approach to using tools like Asana for managing projects efficiently.45
In addition to her design work, Swann is active in sharing insights about creative processes and tools that enhance productivity for marketing and creative teams.2 She has also showcased her work on platforms like Dribbble, where she connects with other design professionals.3
Highlights
Hi there!
My last day at Carbon Health was Friday the 6th. I’m sad to say goodbye to all of my wonderful teammates and will miss you all tremendously. I learned so much during my time at Carbon— most of all that healthcare is hard. Cultivating a brand that is highly functional, empathetic, and expressive is no mean feat. I have so much respect for my health-tech colleagues across the industry and am always happy to chat on how we can makeover this notoriously unloved industry/experience.
Going forward, I’m excited to share that I’m accepting freelance and contract brand design projects. I’m passionate about bringing nascent brands to life and have experience across a wide variety of industries (health, finance, tech, work management, hospitality, non-profits, etc). Please get in touch if your brand needs help telling its story, finding its voice, or even determining what the next steps should be. 💡
#freelance #brand #design
