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Hans Frei

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Professional Background

Hans Peter Frei stands out as a leading expert in the field of sales, particularly focused on how to effectively acquire new customers. His extensive experience as a trainer, coach, keynote speaker, and author allows him to adeptly navigate the intersection of theory and practice. He possesses a unique ability to merge factual knowledge with enthusiasm, making his presentations both informative and engaging.

Prior to venturing into self-employment in 1992, Hans built a solid career in the marketing and sales department of a globally operating Swiss industrial goods company. Over the course of 12 years, he successfully sold production systems for the electrical and electronics industry across North and South America. This international experience not only enhanced his expertise but also provided him with invaluable insights into the complexities of global business operations.

Hans's career is marked by a commitment to inspiring businesses and individuals to achieve growth through improved sales strategies. Customers have come to appreciate his motivational and humorous approach, which enables him to clarify complex subjects and make them readily understandable.

In recognition of his significant contributions to the marketing and sales sectors, Hans Peter Frei was honored with membership in the esteemed CLUB 55 – an exclusive community of 55 European experts in marketing and sales. This selection speaks volumes about his professional reputation and the positive impact he has left in the industry.

Hans has also served as a lecturer on sales strategies and practices at the ZHAW Zurich University of Applied Sciences, sharing his wealth of knowledge with the next generation of professionals. He is the author and co-author of six books, further establishing his thought leadership within the sales community.

Education and Achievements

Hans Peter Frei began his academic journey at the Abendtechnikum Zürich, where he studied mechanical engineering. This technical backdrop provided him with a solid foundation that has been instrumental in his success in technical sales within the engineering and manufacturing industries.

Throughout his professional life, he has demonstrated a dedication to lifelong learning and personal development. His transition from a technical background to becoming a prominent player in sales highlights not only his adaptability but also his commitment to mastering various fields.

Hans's professional repertoire includes serving as the owner of The Sales Results Company, where he continues to offer targeted strategies for enhancing sales performance to clients across industries. His approach is tailored to the unique challenges faced by each customer, which has contributed to his reputation as a trusted advisor in the world of sales.

Achievements

  • Membership in CLUB 55: A testament to his exceptional skills and contributions in the marketing and sales arenas, Hans was selected as an expert member of this exclusive group, emphasizing his role as a thought leader.
  • Lectures at ZHAW: His role as a lecturer at Zurich University of Applied Sciences showcases his dedication to education and knowledge-sharing, solidifying his position in academia and the business community.
  • Authorship: As a prolific author of six books, Hans has shared his insights and experiences with a broader audience, making him an influential voice in sales strategy. His publications serve as essential resources for sales professionals seeking to enhance their skills and understanding of effective sales techniques.

Personal Interests

Outside of his professional achievements, Hans Peter Frei finds joy and energy in activities such as flying helicopters, biking, and playing the alphorn. These interests not only provide him with relaxation but also reflect his adventurous spirit and passion for life. His multifaceted hobbies complement his professional persona and highlight his dynamic approach to both work and leisure.

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Hans Frei
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Location

Kriens, Lucerne, Switzerland