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Harmony Crawford

EVP & Managing Director at The Marketing Practice

Harmony Crawford is the Executive Vice President (EVP) and Managing Director at The Marketing Practice, a leading B2B marketing agency. She was appointed to her current role to enhance the agency's operations in the U.S. as part of a broader strategy to develop a global operating model under CEO Matt Harper's leadership.1

In her capacity as EVP, Crawford has been instrumental in driving successful marketing campaigns, notably leading The Marketing Practice to win the Best ROI Campaign for Microsoft's Surface Modern Deployment program at The Drum Awards in 2020. This campaign achieved remarkable results, including a 1,038% return on marketing investment (ROMI) and a 135% increase in partner revenue growth.2

Crawford is recognized for her ability to leverage data to inform marketing strategies and foster growth for both clients and partners. Her leadership is characterized by a commitment to delivering commercial outcomes and enhancing client relationships.23

Highlights

The Marketing Practice wins Best ROI Campaign at The Drum Awards
The Marketing Practice wins Best ROI Campaign at The Drum Awards
B2B Growth Agency appoints new CEO to drive global strategy

Related Questions

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Harmony Crawford
Harmony Crawford, photo 1
Harmony Crawford, photo 2
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Location

Seattle, Washington, United States