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Harold Janson

Chief Personalisation Officer and co-founder at Helium

Harold Janson is the Chief Personalisation Officer and co-founder of Helium, a Sydney-based digital marketing agency specializing in Adobe marketing and commerce products with a focus on personalization for enterprise brands.1 He co-founded Helium in 2018, driven by his vision to help businesses integrate personalization into their core strategies.1

With over 26 years of experience in the Adobe ecosystem, Harold's journey began with creative tools like PageMaker before transitioning to marketing technology.1 His expertise spans martech architecture, conversion rate optimization, and audience management.1

Under Harold's leadership, Helium has grown to employ over 40 people in Australia and 30 overseas, working with major brands such as Foxtel, Westpac Bank, Disney, and Tourism Australia.1 The agency's approach focuses on operationalizing personalization, helping businesses not just implement but truly own and scale their personalization efforts.1

Harold is known for his ability to merge data, design, and digital strategy to create seamless customer experiences.1 He emphasizes the importance of breaking down organizational silos and scaling personalization efforts across large, diverse audiences.1

Highlights

Aug 8 · linkedin

Amazing way to understand how localisation can help improve and personalise customer experience for Australians. It can also accelerate global expansions. TransPerfect GlobalLink Next Conference.

Thanks Stephanie Rogers, Claire Mullins, Paulina Belcik, Kaori Asakami and team for the invite! Helium was super glad to be there.

#localisation #personalisationatscale

Aug 3 · linkedin

🍦Ice cream workshops

Great to catch up with the Yamaha Motor team to discuss the future of personalised customer experiences for their organisation.

Thanks, Nicholas Cornelius and Daniel Camilleri for bringing you're team together for a couple of days or excellent discussion.

Glad that we could finish the UX discussions with a pair of Helium made ice creams.

#personalisationatscale #cx #icecream

Related Questions

What inspired Harold Janson to co-found Helium?
How has Harold's background in Adobe influenced his approach to personalisation?
What are some of the biggest challenges Harold has faced in implementing personalisation at scale?
How does Helium differentiate itself from other digital marketing agencies?
What role does generative AI play in Helium's personalisation strategies?
Harold Janson
Harold Janson, photo 1
Harold Janson, photo 2
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Location

Sydney, Australia