Suggestions
Harriet Wakelam
Executive Director Design @ DBS Bank | Oxford Scenarios Planning
Professional Background
Harriet Wakelam is a seasoned Executive Director of Design at DBS Bank, where she leads the charge in transforming customer experiences through innovative design practices and the application of behavioral science. With more than 20 years of experience in the financial and insurance sectors, Harriet has cemented her reputation for delivering strategic change and growth through customer-centric solutions and groundbreaking innovation. My passion lies in the intersection of strategy, design, and customer experience, particularly within the realm of sustainable design that addresses pressing modern challenges.
In her role at DBS Bank, Harriet spearheads a multi-disciplinary team dedicated to tackling an array of challenges, which include improving insurance products and services while simultaneously addressing emerging risks posed by climate change and new forms of mobility. Her leadership ensures that the team's focus remains rooted in customer needs, leveraging creative ideation, user research, and advanced design tools like Figma to craft optimum experiences that resonate with customers and foster loyalty.
Over the years, Harriet has held several high-profile positions that further demonstrate her extensive experience and expertise. Prior to her tenure at DBS Bank, she served as the Executive Manager of Customer Behaviour and Design at IAG, where she drove initiatives that fundamentally changed customer engagement practices. Moreover, she worked as the Director of the Design Centre at IAG, showcasing her ability to blend strategic thinking with exceptional design skills. Her journey also includes significant roles at Medibank, Capco, Australia Post, and other premier organizations—each contributing to her well-rounded understanding of customer experience design across various industries.
Highlights
Working with our fab IBG Design team and Yong Hwa Liow: VP, Principal Designer, Institutional Banking Group, such a fascinating space for designers who love juicy challenges. #designcareer #productdesign
We’re hiring for a Design research manager to help us design financial services experiences for all humans in a world of rapidly changing tech. We are 120+ designers from over 20 countries, if it sounds like you please apply!
