Suggestions
Harrison Phillips
Paid Search Still Works📈 Growing e-commerce & lead generation brands through Paid Search, Creative & CRO.
Harrison Phillips is a Google Ads enthusiast who turned his passion into a successful career and business at Banfana, a specialized Google & YouTube Ads Agency.
With over 8 years of experience in the industry, Harrison started as the 6th member of a team and played a significant role in growing the agency to nearly 450 employees. He led a team of 95 Google Ads specialists before venturing out to establish his own agency.
At Banfana, Harrison focuses on providing tailored services in Google & YouTube Ads, alongside expertise in landing page design, CRO, and creative content for brands.
Banfana prides itself on being a small but powerful agency, prioritizing expert account strategists and exceptional customer experience, rather than overwhelming clients with junior staff. Harrison's agency specializes in assisting e-commerce and lead generation businesses in developing and executing growth strategies for sustainable revenue and scalability.
Having studied Political Science and Government, as well as Geography at East Carolina University, Harrison combines his academic background with his hands-on experience to drive results for his clients. Previously, he held key roles such as Founder at Banfana, SVP | Paid Search, Paid Search Campaign Manager at MuteSix, and Territory Sales Manager at CoStar Group.
If you're seeking to expand your business, enhance your Customer Acquisition Cost (CAC), and boost revenues, Harrison Phillips is the expert to consult.
Reach out to Harrison Phillips at Banfana to explore growth opportunities and scalable strategies for your business.
Highlights
Top 10 Shopping Ads We Love: Kitchen Edition 🍳
If you make it to the last slide, you'll see my personal favorite 😎
- Made In
I love the idea of leading with social proof like “voted best”. They also add in “premium” and “non-stick” to the product titles with strong reviews and imagery.
Product Title: Voted Best Induction Skillet of 2024 | Premium Non Stick Cookware | 70x More Durable
- Our Place
The thing I love most about Our Place’s shopping ads is their imagery and clean titles. I think they really do a great job here.
Product title: Always Pan 2.0 from Our Place in Blue Salt | Top Cooking Pan for Home Cooks | Made from 100% Consumer Recycled Aluminum
- Caraway Home
This one to me is the about the title. They include all of the key usps “Non-Stick” “Non-Toxic” & “Ceramic”. The image also does a great job of showing all 11 pieces in the bakeware set which is pretty tough to do.
- Sam's Club
Shout Sams Club for the great product imagery combining the product color with a food 🥘
- The Espressos
This one might not standout at first but I really like that they include the gift bow in the top left hand corner. Communicating the gifting element in a unique way that you don’t see very often in shopping ads.
- Target
If you google toasters and all the variations, you’ll see it’s pretty tough to standout. Even this product, we used a secondary image but as you can tell, I really appreciate lifestyle product images. Here I think the product looks really clean, and I can imagine it fitting into my kitchen.
7 & 8. Yakushi Knives & Seido Knives
Why are knife sets the coolest thing in Google Shopping? 💬 but they are and I love the way both of these companies showcase the entire set against a kitchen background. The products seem premium and the titles are strong.
- Tramontina USA, Inc.
This grill set imagery makes me hungry and stands out in the shopping feed including both pieces well in the imagery. Strong titles and decent reviews.
- Our Place
What in the 1980s neon wave is going on here? I love it 💙 Our Place appears again on our list with this product that stands out with a strong title, product type, imagery, free delivery... 10/10, A+ from me.
S/O The Ad Professor for the inspo for this post. He's got great content and if you liked this, give him a follow.
If you're the ppc individual / team that built these feeds, you get a round of applause from us 👏
What's the next category we should do? 🤔 #googleads #shoppingads #ppc Banfana
Are there former teachers in my network who have experience with social media management or influencer outreach?
I'd love to chat about an open role I have with one of my clients in the education space 🙌 Amazing people and big impact!
Comment or dm me 😎
