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Harry Battu

CRO @ XYZ Reality | Ex-Procore (IPO) | Growth Advisor

Harry Battu is the Chief Revenue & Marketing Officer at XYZ Reality, a role he has held since July 2023. He is based in Toronto, Ontario, and has a robust background in marketing and revenue generation, particularly within the technology and construction sectors.

Professional Background

  • Current Role: Chief Revenue & Marketing Officer at XYZ Reality (July 2023 - Present)
  • Previous Role: Chief Marketing Officer at XYZ Reality (May 2022 - July 2023)
  • Prior Experience:
    • Procore Technologies: Head of International Marketing and Director of Marketing, Canada (2018 - 2022), where he significantly contributed to the company's growth, helping it exceed $100 million in annual recurring revenue (ARR).
    • Battu Consulting Inc.: Fractional CRO & CMO since 2009, advising various companies on marketing strategies.
    • Ready Education: Vice President of Marketing & Demand Generation (2017).
    • Various marketing roles at CanadaDirect and Primus Telecommunications Canada Inc. from 2006 to 2018.

Education

Harry holds a BA with Honours in Digital Enterprise Management, specializing in Marketing, Communications, and Business Management from the University of Toronto. He also has certifications in Direct Marketing and Inbound Marketing.

Achievements

Battu has been recognized for his leadership in marketing, receiving awards such as the Leadership Award for Marketing from Procore in February 2020 and the Marketing Mentor Award from B2B Innovator in October 2020. His strategic approach focuses on eliminating inefficiencies in the construction industry through innovative technologies like Augmented Reality (AR).

Harry Battu's extensive experience and leadership skills position him as a key player in driving XYZ Reality's mission to transform construction processes through advanced AR solutions.

Highlights

Nov 25 · xyzreality.com
Meet the team | XYZ Reality
Meet the team | XYZ Reality
Nov 1 · theorg.com
Harry Battu - Chief Revenue & Marketing Officer at XYZ Reality
Harry Battu - Chief Revenue & Marketing Officer at XYZ Reality
Aug 18 · theorg.com
XYZ Reality - The Org
May 2 · xyzreality.com
XYZ Reality Brings Game-Changing AR Platform to US Construction…

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Harry Battu
Harry Battu, photo 1
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Location

Toronto, Ontario, Canada