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Harsh Goenka

Helping solve energy assessment challenges faced by the solar industry

Harsh Goenka is a seasoned professional in the solar industry, boasting over 9 years of experience. With a background in Electrical and Electronics Engineering from the University of Bristol, his expertise lies in business development within the solar energy sector. Harsh possesses a profound knowledge of technology and market trends related to solar energy, along with a solid grasp of solar energy assessment concepts. He has honed his skills in assisting small to medium-sized enterprises in expediting their growth. Currently, Harsh Goenka is actively involved in business development at Solargis.

Highlights

Feb 10 · linkedin

Unethical marketing within the solar industry is on the rise!

Bifacial gain vs monofacial is exaggerated by manufacturers of modules, tracker gains is exaggerated by manufacturers of trackers, cooling loss effect is exaggerated by floating solar providers, and the list goes on.

In the solar resource data business, 3 of our competitors claim on their website:

  1. We deliver the most accurate solar data
  2. Our solar radiation data is proven to be the most accurate, with low bias of x%
  3. Our data is independently validated as the lowest uncertainty solar resource dataset. Compared with Solargis, xxx has lower uncertainty

Very often, technical whitepapers and other forms of technical marketing is used to give credibility to exaggerated claims. For a non-expert, it becomes extremely difficult to distinguish between honest and misleading claims.

Who to trust? How to tackle this issue?

#solar #business #unethicalmarketing

Harsh Goenka
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Location

Slovakia