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Hasna Kourda
Founder of Save Your Wardrobe, advocate for circular fashion
Who is Hasna Kourda?
Hasna Kourda is the founder of Save Your Wardrobe, a digital platform that helps people make the most of their wardrobe by providing a complete view of their clothes and offering personalized recommendations and services.1 She is also the co-founder of the Fédération de la Mode Circulaire, an organization that represents circular fashion companies and aims to align the industry's strategic priorities.1
Key Facts about Hasna Kourda
- Founder of Save Your Wardrobe, a mobile app that helps people manage their wardrobe and make more sustainable fashion choices12
- Co-founder of the Fédération de la Mode Circulaire, a federation that represents circular fashion companies1
- Winner of the Tunisian Trophy "Tounsi du Monde" in the Business category for her work in sustainability and entrepreneurship3
- Featured on the Tech Powered Luxury podcast, discussing how Save Your Wardrobe is making fashion more sustainable4
- Studied Economics and Corporate Strategy at Université Paris Dauphine1
Hasna Kourda's background growing up in Tunisia instilled in her the principles of a circular economy from an early age.2 After moving to London, she became increasingly concerned about the fashion industry's impact on the environment and was motivated to found Save Your Wardrobe to help people make more sustainable choices.2
Highlights
Première Vision Paris today talking about the role of tech in fashion design, product lifecycle. If you are attending I’ll be speaking next about how Save Your Wardrobe is supporting the industry grow sustainably, preserving crafts through innovation and comply with regulations. Thanks Ben Hanson for curating these much needed talks! François Gonnot Julie Aurélie Evans Julie Pont shared valuable insights on how the power of AI can harness volatile trends.
This exact day seven years ago Mehdi Doghri and me decided to fill a quick form on Companies House, paid £12 or £13 to register Save Your Wardrobe after the encouragements of Matthew Drinkwater from the Fashion Innovation Agency at London College of Fashion with the vision to create a whole new approach to consuming fashion.
Last year this exact day a Dream Became Reality! I was on stage receiving the very coveted LVMH Innovation Awards from the hands of the world most respected entrepreneur.
Last month Hélène VALADE announced on the same stage all the progress and partnerships we made with the luxury group. I am truly amazed by the warm welcome each member of the LVMH Maisons gave us and their commitment to deliver aftersales excellence.
I am beyond proud of the team Save Your Wardrobe. Each of them are an infinite source of inspiration on how to transform the way to consume fashion and carry the weight of our success and challenges!
I am beyond thankful to Claire Lecoq 👩🏻🎤 Selma Delic Louise Longuepee Olivier Le Garlantezec Antoine Rizk Alexandre Gence for spotting us among the 1300+ applicants and to Franck LE MOAL Gonzague de Pirey Mohamed Marfouk and Laetitia Roche-Grenet for propelling our start up to new heights!
Hard work pays, may be not overnight but with patience and resillience, as any brand building long lasting legacies.
