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Hassane Yamak

Marketing Director @ KFC MENAPAKTT CIS | Global Executive MBA

Hassane Yamak is a seasoned professional with a strong background in marketing and leadership.

During his tenure as the Marketing Director at Yum! Brands, he led successful marketing strategies and executions, focusing on inclusive initiatives in the MENAPAKTT CIS region.

With a specialization in online marketing, Hassane has driven growth through digital platforms and innovative products, enhancing franchisee relationships.

His educational achievements include a Global Executive MBA from IE Business School and a Bachelor of Science in Banking and Finance from Lebanese American University.

With prior roles at top organizations like Yum! Brands, Dentsu Aegis Network, and OMD EMEA, Hassane has extensive experience in media management and business development.

His expertise spans from being a Marketing Director and Global Media Consultant to holding positions in NPD, PR, integrated business direction, and media management.

Hassane Yamak's career highlights include optimizing menu offerings, driving brand visibility, and boosting customer engagement through strategic marketing frameworks.

His strong leadership skills and commitment to social purpose have been instrumental in navigating competitive landscapes and fostering strong brand presence.

Hassane Yamak
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Location

Dubai, United Arab Emirates