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Hayley Feldman

Sr. Director Streaming and Digital Analytics at Paramount

Hayley Feldman is a business-savvy leader with over 12 years of experience in a media conglomerate, specializing in streaming analytics, strategic insights, and data management. She has a strong aptitude for decoding audience behaviors through quantitative analysis to drive business growth.

She is proficient in pairing quantitative metrics with qualitative research, offering actionable business strategies. With a tech-savvy approach, Hayley excels in digital analytics tools and is quick to adapt to new data systems. Her creativity shines in data visualization, and she is known for her driven, self-motivated, and accurate work ethic.

Hayley Feldman brings in 7 years of managerial experience, leading high-priority initiatives and is well-versed in competitive streaming insights, advanced digital analytics, data integrity, aggregation, and visualization. She also holds expertise in social media engagement metrics, brand management, digital marketing, data mining, and predictive modeling.

Her educational background includes a Bachelor of Management Organizational Studies with a specialization in Human Resources from Western University, studies in Analytics at General Assembly, and a postgraduate certificate in Strategic Relationship Marketing from George Brown College.

Hayley's career history includes roles such as Sr. Director in Streaming and Digital Analytics at Paramount, Sr. Director of Digital Analytics at ViacomCBS, Director of Digital Analytics at Viacom, Sr. Manager in Digital Monetization Analytics at Viacom, Manager of Digital Insights at NBC News, and various other positions in digital research, media, and marketing.

Hayley Feldman
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Location

New York, New York, United States