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Hayley Gurtler

Director, Digital & Advertising

Hayley Harnett Gurtler is the Director of Digital & Advertising at LifeStar Living, LLC, a position she has held since February 2021.13 With over eight years of experience in marketing and advertising, she brings a wealth of knowledge to her role.3

In her current position, Hayley is responsible for:

  1. Leading and overseeing the advertising and digital departments for LifeStar Creative clients.1
  2. Developing and implementing multi-channel digital and traditional advertising strategies.1
  3. Setting up and optimizing digital campaigns across various platforms.1
  4. Planning, negotiating, and buying traditional media from local and national vendors.1
  5. Managing vendors and media platform operations.1
  6. Creating and delivering client-facing media performance reports.1

Prior to joining LifeStar Living, Hayley held several notable positions:

  • Digital Campaign Manager at ICF (October 2019 - February 2021)1
  • Director of Media Services at Love & Company (December 2017 - October 2019)1
  • Media Manager at Love & Company (April 2016 - December 2017)1

Hayley's expertise extends to various aspects of digital marketing, including SEM campaigns, programmatic advertising, and analytics. She has experience with tools such as Google Ads, Microsoft Ads, Google Display Network, and The Trade Desk.1

In her role at LifeStar Living, Hayley emphasizes the importance of digital strategies in reaching senior audiences. She advocates for a multi-channel approach that combines traditional methods with digital tactics to effectively target and engage older adults in the senior living market.2

Highlights

Apr 17 · lifestarliving.com
Our Team - LifeStar Living, LLC
Our Team - LifeStar Living, LLC
Jul 18 · contactout.com
LifeStar Living, LLC - Company Profile & Staff Directory | ContactOut
Jul 27 · lifestarliving.com
Reaching Seniors in the Digital Age - LifeStar Living, LLC

Related Questions

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Hayley Gurtler
Hayley Gurtler, photo 1
Hayley Gurtler, photo 2
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Location

Washington D.C. Metro Area