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Heath Rost
I Help Estate Planning Attorneys Achieve $100K+ Months
Heath Rost is the founder of Estate Planning Lead Pros, a company focused on helping estate planning attorneys achieve significant financial success.12 Based in Denver, Colorado, Heath is an entrepreneur who specializes in assisting estate planning attorneys to grow their practices and increase their revenue.14
Professional Background
Heath Rost has built his career around web design, user experience, and digital marketing strategies for legal professionals. He is recognized as an expert in the psychology of websites and user experience design, particularly as it applies to estate planning law firms.34
Company and Services
Estate Planning Lead Pros, founded by Heath Rost, is dedicated to:
- Helping estate planning attorneys achieve monthly revenues of $100,000 or more2
- Providing strategies for monetizing estate planning law firms4
- Offering web design and digital marketing solutions tailored to the legal industry34
Background and Location
Heath Rost is originally from Iowa but moved to Colorado to launch his web firm in 2013.4 He currently resides and operates his business from Denver, Colorado.1
Online Presence
Heath maintains an active presence on LinkedIn, where he shares insights and updates related to his work in estate planning marketing and law firm growth strategies.123 His LinkedIn profile username is indeed "heathrost" as mentioned in the query.
Heath Rost's entrepreneurial journey and specialized focus on the estate planning niche demonstrate his commitment to helping legal professionals succeed in their practices through targeted digital marketing and business growth strategies.
Highlights
Thinking of starting a business blog? 🤓 Before you start posting content first ask yourself:
Where Are Your Customers Searching? Where Are They Consuming Content? What Questions Are They Asking?
Every industry is different. For instance, if you're targeting Gen Z you might try your hand at TikTok, who has the majority of it's users in that younger demographic. If you're targeting SENIORS... you have a Huge Advantage because that generation really only adapted to the Internet in two ways: Search Engines and Facebook.
Facebook can be effective, but again you have to ask yourself the question "Where Are They Consuming Content?"
At the end of the day INTENTION is everything. If you're posting where your customers are consuming content, Great! But, if their Intention level is low and they're just shopping for answers & doing their initial research--you may want to try another avenue to get in front of an audience with high buyer intent. 🤔
H𝙚𝒓𝙚'𝙨 𝙒𝒉𝙮 𝙉𝒐 𝑶𝙣𝒆 𝑰𝙨 𝙍𝒆𝙖𝒅𝙞𝒏𝙜 𝙔𝒐𝙪𝒓 𝑾𝙚𝒃𝙨𝒊𝙩𝒆 𝑪𝙤𝒏𝙩𝒆𝙣𝒕
I just finished another blog coaching call where one of my clients shared that most attorneys who write blog posts are writing to the wrong audience. I had to agree, many attorneys that actually write their own content are writing to other attorneys, not the people who actually need their services.
And it got me thinking, what else would I like to know if I were just starting out or if I were struggling to gain traction with my business blog?
Here's my list of the Top 5 Reasons No One Is Reading Your Blogs:
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Your intention stinks. You're publishing blogs because you heard it would help you get more leads. Now everything you publish has the intention of a 6th grader begging their mother to stay up past their bedtime.
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You put 0 effort into your photos. Pretty self explanatory.
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Your titles are aweful. If you knew how important titles were you wouldn't spend less than 10 seconds on them, which is what you're doing now.
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Bad Topics. Are you blogging about something people are actually typing into their search engine, or are you just putting yourself on a pedastool?
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Once they're on your website, no one can even find your blogs. This is a big one. If people can't find the information it might as well not exist. User experience matters!
If you’re struggling to gain traction with your blog you’re not alone! And it’s a pretty easy fix. DM me the words “BLOG HELP” and I’ll send you my free guide how to upgrade your website’s blog in 3 easy steps you can do from home.
