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Heather Blank

Experienced Product & GTM Leader For High-Growth SaaS Companies

Heather Blank is the SVP of GTM Strategy and Partnerships at Iterable, a position she assumed in 2024.1 With over 20 years of experience in scaling and innovating go-to-market strategies for high-growth MarTech and AdTech SaaS companies, Heather brings a wealth of expertise to her role.13

Prior to joining Iterable full-time, Heather served as a Product Marketing and GTM Strategy Advisor for the company from July 2021.3 Her career history includes significant positions such as:

  • SVP Data Solutions at Revenue Vision Partners (2021-2022)3
  • SVP, Commercialization at MediaMath (2019-2020)3
  • GM, Data Products at MediaMath (2016-2019)3
  • Vice President roles at Oracle and Datalogix3
  • VP, Marketing Success and Innovation at Responsys3

Heather's expertise spans product marketing, go-to-market strategies, data solutions, and digital marketing. She has worked with clients in various sectors, including retail, financial services, and adtech, to develop data monetization strategies and effective marketing approaches.3

At Iterable, Heather is responsible for driving the company's go-to-market strategy and managing partnerships. Her role involves leveraging AI-powered customer engagement platforms to enhance marketing effectiveness.2

Heather holds a BA from the University of Arizona.1

Highlights

Jul 8 · linkedin

🚀 Looking for your next big thing? 🚀 We're seeking a visionary leader to drive strategic partnerships and accelerate our growth. If you're passionate about the MarTech industry and have a proven track record in building strategic partnerships, driving growth, and leading high-performing teams, this role is for you!

About the Role: As our new Sr. Director of Global Partnerships, you'll drive our growth and market presence through strategic partnerships with agencies and tech partners. Your role will include: • Developing and executing a comprehensive partner strategy. • Cultivating relationships with key partners. • Collaborating with sales and marketing teams to accelerate pipeline opportunities. • Leading and mentoring a high-performing business development team. And much more!

Why Iterable? Iterable is the top-rated AI-powered customer engagement platform, trusted by brands like Redfin, Priceline, Calm, and Box. We have been recognized as one of the Best Places to Work - SF for the past five years and featured on Forbes’ list of America’s Best Startup Employers. With a global presence and a commitment to our core values - Trust, Growth Mindset, Balance, and Humility - there's never been a more exciting time to join our team. If this sounds like something you (or someone you know) would be interested in, then Apply Here.

Mar 14 · linkedin

I'm thrilled to share that I've officially joined the Iterable team as the Senior Vice President of GTM Strategy and Partnerships at Iterable.  I’m grateful for the opportunity to lead a talented group of teams, including Product Marketing, Pricing & Packaging, Partnerships & Alliances, and Value Consulting.  Thank you to Adriana Gil Miner, Jeffrey Samuels, and Andrew Boni for the opportunity to join the team - so excited for what’s to come!

Related Questions

What are Heather Blank's key achievements at Iterable?
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What strategies has Heather Blank implemented for GTM at Iterable?
What was Heather Blank's role at Responsys and Datalogix?
How has Heather Blank's experience in MarTech and AdTech influenced her approach at Iterable?
Heather Blank
Heather Blank, photo 1
Heather Blank, photo 2
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Location

Carlsbad, California, United States