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Heather Boschke

Marketer - Professor - Firestarter

Professional Background

Heather Boschke is a dynamic marketing professional renowned for her ability to expertly bridge the gap between organizations and their customers through compelling storytelling and a distinctive brand voice. Over the years, Heather has built high-performing teams which have propelled her success in executing impactful marketing programs and forging strategic partnerships that enhance brand awareness and foster customer engagement and loyalty. Her extensive experience encompasses gaining market traction, driving customer growth, and delivering global omni-channel marketing strategies that excel in cross-functional and highly matrixed environments.

As a collaborative leader, Heather is genuinely invested in the individual journeys of each team member, ensuring their personal and professional success. This people-centric approach is complemented by her deep commitment to continuous learning and talent investment. Her role as an adjunct professor for an undergraduate marketing course positions her at the intersection of academia and real-world experience, making her a vital asset in education. This instructional background reinforces her ability to build strong, knowledge-sharing teams in any business environment.

Currently, Heather's innovative digital marketing efforts have delivered stellar results, including a 15% increase in return on ad spend, a remarkable 35% increase in revenue, and a significant 30% growth in new customer acquisitions. These accomplishments exemplify her expertise in not only crafting but also executing strategies that yield impressive business results.

Education and Achievements

Heather Boschke's educational credentials are as impressive as her professional achievements. She studied for her Master of Business Administration (MBA) at the prestigious University of Minnesota - Carlson School of Management, where she honed her strategic thinking and business acumen. Prior to that, she earned her Bachelor's degree from the University of Wisconsin-Madison, laying the foundational knowledge for her career in marketing.

Throughout her career, Heather has held several influential positions that showcase her leadership and marketing expertise:

  • Vice President of Marketing & Communications at Minnesota Realtors®: In this executive role, Heather leads marketing strategies that enhance the visibility and effectiveness of this key organization.
  • Co-Founder & Lead Voice at Ready. Set. Pivot.: Here, she leveraged her skills in developing brand engagement strategies and marketing programs that effectively resonate with customers.
  • Marketing Consultant at F3 Wireless: Providing strategic insights and initiatives, Heather helped elevate F3 Wireless into a recognized brand within the industry.
  • Adjunct Professor at Metropolitan State University: In this role, she applies her extensive marketing knowledge to educate the next generation of marketers.
  • Vice President of Marketing at Evine Live: This pivotal position allowed Heather to shape the marketing narrative for a major retail network, emphasizing brand loyalty and consumer connection.
  • Senior Director of Marketing at Evine Live: Focusing on high-impact marketing strategies that drove engagement and revenue growth.
  • Global Director of Brand Marketing at Radisson Hotel Group: A distinguished role where she developed and executed global branding initiatives.
  • Associate Director of Marketing at Verizon: Leading marketing initiatives that effectively positioned Verizon as a market leader.
  • Manager of Business Marketing at Verizon: Here, she managed business-level marketing initiatives that drove substantial growth.
  • Marketing Manager at Alignex: In this role, Heather developed and implemented marketing programs tailored to the company's strategic goals.
  • Business Development at Epicor Software: Contributed to business development strategies that enhanced market opportunities.
  • Sales Manager at Miller Brewing Company: Here, she engaged in sales strategies that positioned Miller as a household name.

Achievements

Heather Boschke's impressive track record is evidenced by several notable accomplishments throughout her career. Her ability to craft and implement strategic marketing initiatives has earned her recognition and success in various industries. Some of her significant achievements include:

  • Driving Revenue Growth: By spearheading digital marketing efforts, Heather has achieved a remarkable 35% increase in revenue, demonstrating her prowess in leveraging digital strategies for business success.
  • Improving Marketing Efficiency: With her focus on return on ad spend (ROAS), she has successfully increased this key performance indicator by 15%, showcasing her commitment to optimizing marketing investments.
  • Expanding Customer Base: Under Heather’s strategic direction, businesses have experienced a 30% growth in new customers, highlighting her effectiveness in building brands that resonate with target audiences.

With her comprehensive experience, passion for storytelling, and unwavering commitment to customer engagement, Heather Boschke continues to make significant strides in the marketing arena. She is not only a leader but also a mentor who values the potential in every individual, nurturing their growth through education and collaboration. For those interested in contacting Heather, she warmly invites you to reach out at her email: [email protected].

Related Questions

How did Heather Boschke develop her expertise in digital marketing strategies?
What methods does Heather Boschke use to foster collaboration within cross-functional teams?
In what ways has Heather Boschke's storytelling approach influenced brand engagement?
How does Heather Boschke balance her role as an adjunct professor with her executive leadership positions?
What are some of the key marketing principles that Heather Boschke incorporates into her teaching?
Heather Boschke
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Location

Greater Minneapolis-St. Paul Area