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Heather Cole

Vice President, Market Growth at Seismic

Heather Cole is the Vice President of Market Growth at Seismic, a leading sales enablement and marketing orchestration platform. She joined Seismic on September 10, 2020, bringing extensive experience in sales enablement and market analysis to her role. Her primary focus is to leverage her deep understanding of the enablement market, buyers, and industry trends to drive growth and refine Seismic's offerings and go-to-market strategies.12

Professional Background

Before joining Seismic, Heather held significant positions in various organizations:

  • Vice President and Research Director at Forrester, where she specialized in sales enablement strategies from January 2019 to August 2020.
  • Service Director at SiriusDecisions, contributing to sales enablement strategies from November 2015 to January 2019.
  • She also worked in leadership roles at Wolters Kluwer and Ricoh, focusing on sales learning and marketing.13

Education

Heather earned a Bachelor of Science in Business Administration (BSBA) with a double major in economics and international business from Saint Louis University. Her educational background has equipped her with the analytical skills necessary for her current role in a data-driven environment.13

Contributions to the Industry

In addition to her role at Seismic, Heather is actively involved in the sales enablement community. She has served as vice president on the executive board of the Sales Enablement Society and has spoken at various industry conferences, sharing insights on the future of sales and enablement practices.12

Personal Insights

Heather describes herself as a "data geek" who enjoys analyzing complex problems and deriving actionable insights from data. She co-hosts a podcast called "Go-to-Market Magic," where she engages with industry leaders about pivotal decisions that drive growth.4

Highlights

Jun 20 · youtube.com
Meet the Host: Heather Cole | Go-to-Market Magic - YouTube
Meet the Host: Heather Cole | Go-to-Market Magic - YouTube
Sep 10 · prnewswire.com
Seismic Appoints Heather Cole as Vice President, Market Growth
Seismic Appoints Heather Cole as Vice President, Market Growth
Sep 10 · seismic.com
Seismic Appoints Heather Cole as Vice President, Market Growth
Seismic Appoints Heather Cole as Vice President, Market Growth

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Heather Cole
Heather Cole, photo 1
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Location

Greater Philadelphia