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Heather Collins

Senior PR & Media Consultant for charities and purpose-led organisations - Founder & Director of Do Good PR

Professional Background

Heather Collins is an accomplished public relations professional who has dedicated over ten years to aiding various charitable organizations and social-purpose entities through her unique consultancy, Do Good PR. With a visionary approach, she established this integrated communications consultancy to provide cost-effective and tailored PR solutions specifically designed to meet the needs of humanitarian and social good organizations. Heather's extensive background in public relations, her rich experience in nurturing nonprofit organizations, and her staunch belief that every initiative aimed at social change deserves high-quality communication support have fueled her commitment to this sector.

Prior to founding Do Good PR, Heather honed her skills and deepened her knowledge by freelancing for several esteemed charities. Her vast portfolio includes significant roles with numerous organizations such as Alzheimer's Society, Malaria No More UK, and the CLIC Sargent charity. These collaborations allowed her to navigate the complex landscape of public relations within the charity sector, equipping her with nuanced insights into the challenges these organizations often face. Heather's ability to connect with the needs of these charities has enabled her to tailor her services effectively, ensuring that she delivers optimal value regardless of an organization’s size or financial capacity.

At Do Good PR, Heather and her team provide bespoke services covering a spectrum of needs. Whether organizations require short-term consultancy, strategic planning, comprehensive PR campaigns, or training workshops to enhance their internal capabilities, Heather is committed to equipping each client with the right tools and strategies to thrive in their respective endeavors. Her hands-on experience and strategic insights allow her to assemble some of the best communication professionals in the charity sector, enhancing the impact of the campaigns she leads.

Education and Achievements

Heather's journey into the world of public relations began with an impressive academic background. She earned her Higher National Diploma (HND) in Marketing and Advertising with Merit from the London College of Printing, followed by her Bachelor of Arts (BA Hons) degree in Advertising with Journalism from the London College of Music & Media, where she graduated with a commendable 2:1. This solid educational foundation has equipped her with both marketing acumen and journalism skills, enriching her approach to public relations across the charitable sector.

Throughout her diverse career, Heather has taken on positions that allow her to build unique relationships between media outlets and nonprofit organizations. As a former Senior Press Officer for Hospice UK’s Text Santa Appeal, she crafted compelling narratives that brought attention to the important work being done for the charity. Similarly, her role at the Royal Horticultural Society as Shows Press Officer showcased her ability to engage audiences through successful press strategies and media relations.

Her valuable contributions have also extended to her work with other influential organizations, such as the Breast Cancer Campaign and Comic Relief, which demonstrate her adaptability and proficiency in managing both celebrity engagement and media outreach. Heather's experience has not only cultivated her public relations expertise but has also made her an advocate for capacity building within nonprofit communications.

Under her leadership, Do Good PR is making remarkable strides in providing organizations access to proficient communication strategies that are often seen as unattainable. Heather's mission underscores her commitment to ensuring that every social good organization, regardless of its budget or size, is equipped with the same caliber of communication support that larger corporations typically enjoy.

Achievements

Heather Collins has transformed the landscape of public relations for charities through her significant contributions and dedication to the field. Her establishment of Do Good PR was born out of a clear necessity she identified in the sector: the need for charities to have access to affordable and effective PR services that understand their unique challenges. Through her work, she emphasizes the importance of creating tailored communication strategies that resonate with the missions of each individual charity.

Additionally, her extensive experience as a freelance consultant for several high-profile organizations has allowed her to foster a deep understanding of the nuances and intricacies involved in charity PR. Whether collaborating with established charities like ActionAid and medical research foundations or smaller grassroots organizations, Heather remains dedicated to delivering impactful communication solutions. Her commitment to skill-building through practical training workshops in media relations and social media acts as a core component of her work at Do Good PR, ensuring that organizations can not only thrive but also sustain their successes through continued professional development.

With a focus on helping clients amplify their voices and reach their objectives, Heather Collins represents a remarkable blend of passion and professionalism within the public relations arena. Through her consultancy, she is paving the way for charities to engage uniquely and effectively with their audiences, thereby furthering their missions and ultimately contributing meaningfully to various causes. Heather invites any charity CEO, Trustee, or Communications Director to reach out for a complimentary discovery call, eager to explore how Do Good PR can support their organization’s journey toward meaningful impact.

Related Questions

How did Heather Collins transition from freelancing to establishing her own consultancy, Do Good PR?
What unique challenges does Heather Collins believe social good organizations face in their public relations efforts?
In what ways does Do Good PR offer customized services to meet the varying needs of charitable organizations?
How does Heather Collins ensure that her agency remains cost-effective for smaller charities?
What techniques does Heather Collins employ to educate and upskill charity professionals in media relations and social media?
Heather Collins
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Location

Greater Brighton and Hove Area