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Heather Cristman

Emerging Experiences @ YouTube | GTM & Marketing | Kellogg MBA

Heather Cristman is a Go-to-Market operations leader, product marketer, and brand strategist known for leading critical, high-visibility product changes.

She has extensive experience in developing GTM strategies for complex launches on tight timelines, influencing product roadmaps, defining commercial strategies, articulating launch risks, and ensuring operational readiness.

Recognized for her ability to bring structure to ambiguity, drive cross-functional alignment, and balance operational discipline with creative problem-solving.

Consistently ranked in the top 2% of people managers at Google, Heather is celebrated for fostering an inclusive culture and building strong cross-functional partnerships.

She holds an MBA with a focus on Entrepreneurship and Marketing from Northwestern University's Kellogg School of Management, and a Bachelor of Arts in Political Economies of Industrialized Societies from the University of California, Berkeley.

Heather's professional journey includes roles such as Head of Emerging Experiences at YouTube, Global Product Lead at Google, Sr. Assistant Brand Manager at Procter & Gamble, and various marketing and communications positions at renowned organizations like 3M and OutCast Communications.

Heather Cristman
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Location

San Francisco, California, United States