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Heather Hennessy

VP Marketing (Growth & Demand Gen) for SaaS

Heather Hennessy is a proven marketing executive with a track record of building and leading high-performance teams in scaling organizations. She currently serves as the Vice President of Marketing at Encircle, having been promoted from her previous role as VP of Marketing at Bonfire Interactive.1

Hennessy has extensive experience in senior marketing roles, particularly in transitioning companies from start-ups to scale-ups. She has led marketing teams ranging from 3 to 40+ individuals and has contributed to successful exits, including IPOs and private equity transactions.1

Key highlights of Hennessy's career include:

  • Developing predictable demand engines that directly sourced 50-80% of bookings through marketing-led initiatives
  • Marketing solutions to mid-market and large enterprises in various sectors, including both private and public
  • Establishing go-to-market methodologies for aligning marketing, sales, and product management
  • Leading centralization and rebranding efforts to unify multiple businesses
  • Developing communication strategies for diverse audiences, including employees, customers, investors, and analysts1

Prior to her current role, Hennessy held positions at eSentire and D2L, where she progressively took on roles with increasing responsibility in marketing leadership.1

Highlights

Sep 11 · chronicleclub.in
[PDF] Harris puts Trump on the defense - Chronicle Club
Nov 6 · wsj.com
[PDF] Western Brands Get Squeezed By Belt-Tightening in China
Sep 19 · gobonfire.com
Bonfire expands services to vendor community with Premium ...
VC-backed Bonfire to be acquired by U.S. SPAC for $140 mln
VC-backed Bonfire to be acquired by U.S. SPAC for $140 mln

Related Questions

What are some of Heather Hennessy's most notable achievements in her marketing career?
How did Heather Hennessy contribute to Bonfire Interactive's growth and success?
What strategies did Heather Hennessy use to drive revenue contributions at Bonfire Interactive?
How has Heather Hennessy's role evolved since she transitioned from Bonfire Interactive to Encircle?
What are some key challenges Heather Hennessy has faced in her marketing career?
Heather Hennessy
Heather Hennessy, photo 1
Heather Hennessy, photo 2
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Location

Waterloo, Ontario, Canada