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Heather Kernahan

CEO, North America - Board Chair - Leading the 2020 Tech Communications Agency of the Year

Heather Kernahan is a global tech expert and business leader recognized in Fast Company, Fortune, Thrive Global, BizWomen, PR Week, and AdWeek. Heather was named one of the 100 Most Influential Women by SF Business Times in 2020. With a background working with technology companies from startups to industry giants such as Adobe, Facebook, and McAfee, Heather is known for building successful teams, companies, and brands.

Heather is the author of the upcoming book 'UNSTUCKABLE,' set to be released in April 2022. She holds an MBA and is an avid supporter of women business leaders, actively seeking her first board appointment. Heather's expertise spans strategic business planning, P&L leadership in high-growth companies, global marketing and PR strategy, future of work and talent planning, product marketing, and the implementation of marketing and sales technologies.

With a focus on high-growth and mature product marketing, Heather specializes in areas such as content marketing, social strategies, IPO and M&A communications strategy, and executive thought leadership programs. Her experience includes leading high-performing teams, brand development, and growth strategies. Heather has a strong educational background, including studying International Development, Public Relations, and earning an MBA from reputable universities.

In her career, Heather has held diverse roles in various organizations. She currently serves as the CEO, North America at Hotwire. Previously, she has been involved with organizations like Hue, ConnectNS, The PR Council, Portfolia, Boatsetter, Women to Watch Media®, Women's Startup Lab, Eastwick, Enphase Energy, Cleantech Open, Autodesk, Cognicase, and Caught in the Web among others.

Highlights

Jul 15 · linkedin

The Olympic and Paralympics countdown is on and this week Hotwire is taking inspiration from the upcoming games for our annual Kick Off Week. Around the world our team reflects on our past fiscal year, celebrates how we've grown and spends time in person getting ready for the year ahead.

In our Kick Off global webcast we had European, World and Paralympic multi-medalist swimmer Simone Barlaam join us to discuss resiliency, preparing to win, mental health and more. Good luck Simone in the upcoming games, we'll all be watching and cheering for you!

May 31 · linkedin

Do you know what AI chatbots are saying about your brand?

Everyday millions of recommendations are being made by AI that are influencing brand reputation, buying consideration and driving people to purchase.

AI is fast changing marketing and communications. Innovators are moving quickly to understand the new influencers and channels. To support innovators and leaders globally, this month we’ve launched our first proprietary AI tool, GAIO.tech which delivers unique insight into brand reputation, influence and recommendations by AI chatbots like ChatGPT, Claude, Gemini and Perplexity.

While search engine optimization (SEO) measures and focuses on keywords and backlinks, GAIO.tech allows brands to use Generative Artificial Intelligence Optimization (GAIO) to understand mentions on AI chatbots and identify the most prominent answers and sources to recognize which media outlets, channels and influencers are leveraged and prioritized.

GAIO.tech is the first in a series of AI technology and consulting solutions launching in the coming months to provide deeper insight and actionable strategies to meet business goals by using AI as part of marketing and communications.

The Hotwire AI Innovation team, led by Sven Winnefeld is ready to talk about the impact of AI on brands for anyone working to figure out their strategy and go forward. To give GAIO.tech a try, visit https://lnkd.in/gxksgt_R

Heather Kernahan
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Location

San Francisco, California, United States