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Heather Smith

Senior Director Marketing Analytics & Business Insights at AbbVie

Heather {PBC} Smith is a seasoned Consumer Insights professional with a background in both vendor and client roles, known for her strategic leadership qualities and expertise in driving business decisions globally.

She holds a Doctor of Philosophy (PhD) degree in Sociology from the University of Delaware, showcasing her academic prowess and analytical skills.

Heather has held key positions in reputable organizations such as AbbVie, Allstate, Gatorade, and Quaker Oats, where she honed her skills in areas ranging from Neuroscience and Eye Care to Market Research and Analytics.

With a strong focus on consulting, quantitative and qualitative analysis, Heather excels in leveraging her diverse skill set to deliver tangible results and lead teams effectively in the realm of Consumer Insights.

Heather Smith
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Location

Greater Chicago Area