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Heather Scharmer

Creating meaningful, memorable, motivating & measurable Learning Experiences for luxury hospitality

Heather Scharmer is a strategic global coaching and training expert with over 30 years of experience in the hospitality industry.13 She is the President and Founder of HMS & Company, a company that offers customized learning and coaching programs to travel and hospitality leaders and teams.15

Scharmer specializes in pioneering authentic learning experiences and has a track record of helping businesses maximize their team's performance.1 Her expertise spans various areas including:

  1. Sales and Revenue Management
  2. Leadership Coaching
  3. Marketing and Distribution

Throughout her career, Scharmer has held several key positions, including Director of Marketing & Sales Training and Director of Revenue Management and Distribution.5 She is passionate about helping people in the hospitality industry reach their full potential and frequently shares insights and success stories from her work.27

HMS & Company, under Scharmer's leadership, focuses on creating tailored learning experiences that align with clients' specific business objectives.1 Scharmer's approach emphasizes customization and strategic thinking to address the unique needs of each client in the travel and hospitality sector.

As of 2025, Scharmer continues to be active in the industry, sharing job opportunities, attending events, and offering her expertise to luxury hospitality businesses.467

Highlights

hms & company | heather scharmer

Related Questions

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Location

Buford, Georgia, United States