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Heather Scharmer

Creating meaningful, memorable, motivating & measurable Learning Experiences for luxury hospitality

Heather Scharmer is a strategic global coaching and training expert with over 30 years of experience in the hospitality industry.13 She is the President and Founder of HMS & Company, a company that offers customized learning and coaching programs to travel and hospitality leaders and teams.15

Scharmer specializes in pioneering authentic learning experiences and has a track record of helping businesses maximize their team's performance.1 Her expertise spans various areas including:

  1. Sales and Revenue Management
  2. Leadership Coaching
  3. Marketing and Distribution

Throughout her career, Scharmer has held several key positions, including Director of Marketing & Sales Training and Director of Revenue Management and Distribution.5 She is passionate about helping people in the hospitality industry reach their full potential and frequently shares insights and success stories from her work.27

HMS & Company, under Scharmer's leadership, focuses on creating tailored learning experiences that align with clients' specific business objectives.1 Scharmer's approach emphasizes customization and strategic thinking to address the unique needs of each client in the travel and hospitality sector.

As of 2025, Scharmer continues to be active in the industry, sharing job opportunities, attending events, and offering her expertise to luxury hospitality businesses.467

Highlights

Jun 28 · linkedin

From time to time, I'm asked if I know of anyone interested in "fill-in the blank". If you're a Revenue Manager, DORM, Cluster RM, Sales Manager, Digital Marketing Manager, Director of Sales or Director of Marketing open to new opportunities, send me a message and we can confidentially chat about what you're looking for.

I'm currently looking to help a few hotels/resorts fill Revenue Management positions. These specific hotels are in the US; however, I get requests from hotels/resorts around the world!

#hospitality #optimizeperformance #revenuemanagement

Mar 5 · linkedin

As adults, we often take for granted skills like listening, teamwork, collaboration and creative problem solving.

I’ve had the pleasure of being involved with Odyssey of the Mind for more than 15 years. First as a parent and volunteer, then, as I saw my boys thrive, a coach.

I’ve continued to coach the Structure problem at the elementary school where my boys went, ensuring at least 7 kids each year have the opportunity to develop creative problem solving skills. Every year the kids are met with different challenges and every year we work hard to coach them to be well balanced, creative kids.

This year is no different. The kids learned to be accountable for their actions, respect each other, themselves and the adults donating their time and money to help them.

They learned to put down the tech and use their minds, test ideas by creating MVPs (minimum viable products), and when they work together they’re stronger.

They learned it was ok to fail (a lot!) during practices, we don’t always get what we want but we always get what we need.

They also learned all of their hard work paid off. On Saturday, they competed in a regional tournament and came away with top marks across all areas.

The balsa wood structure our builder spent the entire school year testing and refining, came in weighing 16grams (3 sheets of paper) and held an amazing 775 pounds!

They’re excited to compete in the State Tournament in 2 weeks and earn the privilege to represent the state of Georgia at World Finals in May.

Seeing the smiles on the kids faces makes all of the planning and hard work worth it💙

To learn more about Odyssey of the Mind and how you too can help shape the minds of our future visit www.odysseyofthemind.com

P.S. those are 45 and 35 pound weights you see stacked and look closely to see the broken pieces of balsa wood that was their structure 💙

#odysseyofthemind #creativeproblemsolving

Related Questions

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Heather Scharmer
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Location

Buford, Georgia, United States