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Heather Smith

Experienced Marketing Research Associate & Project Manager

Heather Smith is a highly skilled professional with diverse experience in marketing research, project management, and online metrics.

With expertise in both quantitative and qualitative research, she excels in areas such as website analysis, SEO, and Google Analytics.

Heather holds a Master of Business Administration (MBA) with a focus on Marketing from Walsh College of Accountancy and Business Administration, and a BBA in Marketing from Western Michigan University - Haworth College of Business.

She has held key roles such as Senior Analyst at MRM//McCann, Web Analyst at Blue Cross Blue Shield of Michigan, and Market Research Specialist at CU Solutions Group.

Heather's experience also includes positions like Sales and Marketing Analyst at First State Bank and Sales and Marketing Associate at Titan Consulting Group, Inc.

Her skill set encompasses primary and secondary marketing research, project management, website development, CMS, website usability, and more.

A self-motivated professional, Heather is known for her strategic thinking, eagerness to learn, and her proactive approach towards new challenges.

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Location

Detroit Metropolitan Area