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Heather Tatarsky

Director TEGNA Attribution at TEGNA

Heather Tatarsky is currently the Director of Product Marketing at PREMION.1 She previously held roles as the Director of TEGNA Attribution and Director of Media Strategy at TEGNA.1 Tatarsky has a strong background in media planning and strategy, having worked for companies like WHATABURGER and agencies such as The Richards Group and Bozell Jacobs.1

Throughout her career, Tatarsky has demonstrated leadership in developing media strategies for key agency accounts and overseeing the creation of programmatic media solutions and business analytics divisions.1 She has also successfully collaborated with various agencies to deliver comprehensive media marketing solutions.1

More recently, Tatarsky has been involved in sharing insights about Connected TV (CTV) advertising. She has written about how CTV advertisers are utilizing Brand Lift studies to measure the impact of their campaigns on viewer perceptions.3 Additionally, she has authored articles on marketing priorities for maximizing CTV's value and how advertisers are unlocking audience insights for measurable impact in CTV advertising.45

Tatarsky holds an MBA and is known for her expertise in Omni-channel marketing strategies.2 Her LinkedIn profile username is indeed heather-tatarsky-771946.6

Highlights

Nov 16 · theorg.com
Heather Tatarsky - Director Of Product Marketing - The Org
Heather Tatarsky - Director Of Product Marketing - The Org
Apr 24 · premion.com
How CTV Advertisers are Unlocking Audience Insights for ... - Premion
How CTV Advertisers are Unlocking Audience Insights for ... - Premion
Dec 11 · premion.com
4 Marketing Priorities for Maximizing CTV's Value in 2024 | PREMION
4 Marketing Priorities for Maximizing CTV's Value in 2024 | PREMION
Nov 7 · tegna.com
What Team TEGNA is Thankful for in 2023
What Team TEGNA is Thankful for in 2023

Related Questions

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Heather Tatarsky
Heather Tatarsky, photo 1
Heather Tatarsky, photo 2
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Location

Dallas/Fort Worth Area