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Hebe Zheng
Lead UX Designer at CallRail
Hebe Zheng, Lead UX Designer at CallRail
Hebe Zheng is a talented Lead UX Designer at CallRail, a company that provides call tracking and analytics software. She recently celebrated her promotion to this role, reflecting on the positive work culture and talented colleagues and mentors who have supported her growth.2
As a UX designer, Hebe develops a range of skills including:
- Business strategy
- User research and testing
- Information architecture
- User interface design
- Wireframing and prototyping1
Hebe is passionate about enhancing the human experience through creative and impactful design solutions. She values diversity and feels grateful to be part of a community that celebrates different perspectives.3
With a LinkedIn profile at https://www.linkedin.com/in/hebe-zheng, Hebe shares her professional journey and connects with others in the design and tech community.
Highlights
The best thing that came out of my first career was the crash course on using spreadsheets. 🤓 A few years ago, I created an Unlimited PTO calculator in Google Sheets to help those with unlimited PTO determine how much they should take each year. At the beginning of 2024, I simplified and revamped my personal budget tracker.
Today, I have for you a template of basic Excel formulas paired with pivot tables, and a dash of simple and clean spreadsheet design. 👩🏻🍳 https://lnkd.in/epPZUUUT
Note: You might wonder why I still track my finances so manually in this new age of unstoppable automation and AI tools. I personally find that this process increases my mindfulness and awareness of my spending habits. I compare this to the days when we used to count our money physically before spending it.
I recently completed IDEO U's Designing Strategy course. The most exciting takeaway for me was the use of “What would have to be true” questioning to evaluate different solutions. Rather than debating about which possibilities/idea/solution is the best one - this question shifts the conversation to a more actionable perspective.
For example, recently I looked into One Medical, a membership-based primary care service with in-person care and online resources, including a mobile app. I heard so many positive reviews about it, but was immediately taken aback by the annual subscription fee of $199.
This made me wonder, for this strategy to succeed “what would have to be true?”
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Customers must value the access to One Medical’s mobile app, which includes 24/7 on-demand care via video chat, messaging, appointment booking, and overall convenience.
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Customers must value the promise of a non-traditional primary care experience, such as no waiting times and upscale facilities.
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The company can sustain the mobile app and uphold the promise of exceptional customer service, both operationally and financially.
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Traditional primary care providers won't invest in improving the patient experience, like developing their mobile app, overhauling logistics for better patient scheduling, or reducing wait times.
Anyways, I am very excited about applying this approach to my design process and workshops with Project Managers and Engineers.
