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Heeren Tanna

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Heeren Tanna is a seasoned Digital Marketing Lead at Xebia, with over a decade of experience in the field. He specializes in various aspects of digital marketing, including SEO, social media management, and web design. His expertise has been honed through roles in prominent global companies as well as startups.

Professional Background

  • Current Role: Digital Marketing Lead at Xebia
  • Experience: More than 10 years in digital marketing, consulting, and training.
  • Education: He holds a degree from the Indian Institute of Management, which has contributed to his strategic approach in digital marketing.

Skills and Expertise

  • Digital Marketing Consulting: Heeren provides consulting services aimed at enhancing online presence and driving business growth.
  • Training and Speaking: He is also known for his roles as a trainer and speaker, sharing insights on effective digital marketing strategies.

Online Presence

Heeren maintains an active online presence, sharing knowledge and engaging with the digital marketing community through platforms like LinkedIn and his personal website. His LinkedIn profile highlights his professional journey and contributions to the field of digital marketing .123

Highlights

Nov 28 · linkedin

The potential for AI in marketing is huge.

There are already many opportunities for AI marketing, and it is already being used in multiple ways.

However, as this article notes, it is important to:

  • Take a strategic, coordinated approach to using AI in marketing.
  • Upskill people in order to meet the demand for AI-literate marketing professionals.

What do you think? Have you started using AI in your marketing departments?

#AI #HumanCapital #marketing

Nov 25 · linkedin

Sales is all about relationships, and account-based marketing (ABM) is a great way to build strong, long-lasting relationships with your most valuable customers.

ABM focuses on creating a personalized journey for each account, rather than trying to reach as many people as possible. I believe this approach can lead to more loyal customers and bigger sales.

To make ABM work, you need to start by identifying your target accounts.

Once you know who you want to reach, you can start collecting data on those accounts to learn more about their needs.

Finally you can use that data to create customized content and strategies for each account.

Of course don't forget to measure your success to see where you can improve !

Anyone using this ABM strategy? What's your feedback?

#marketing #sales #strategy

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Heeren Tanna
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Location

Hyderabad, Telangana, India