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Heidi Fung
CEO at Arise Daily- Expert Doers for Startup Founders | Entrepreneur Magazine Contributor
Heidi Fung is the Founder and CEO of Arise Daily, a C-suite advisory marketplace designed to connect companies with top executives for short-term projects. Her leadership in this innovative platform reflects her commitment to bridging the knowledge wealth gap for startups and small businesses.4
Education and Background
Heidi holds an M.Phil in Politics (Comparative Government) from the University of Oxford and a BA in Political Science from Yale University. This strong academic foundation supports her strategic insights in the business realm.1
Professional Experience
Before founding Arise Daily, Heidi was an Associate Partner at Monitor Group, now known as MonitorDeloitte, where she honed her expertise in consulting and advisory services. Her experience in this role has significantly contributed to her skills in navigating complex business challenges.2
Personal Insights
Heidi is also recognized for her contributions as a writer and strategist, often emphasizing the importance of collaboration and community engagement. She actively participates in alumni initiatives, showcasing her dedication to fostering connections within professional networks.1
Her current work at Arise Daily not only facilitates executive matchmaking but also aims to provide guaranteed results for companies seeking expert guidance on specific projects.34
Highlights
Holy grail = customers banding together and building on your product.
Two weeks ago, I attended web3 events in NYC.
At Azuki, I saw firsthand characters created in their Discord by community members brought to life as an interactive quest for thousands of guests. (see picture below)
At Funding the Commons, I learned how impact certificates and DAOs allow groups to architect and iterate with the community. Ownership in empowering. And it’s profitable.
p.s. I also went on that epic quest for a gold bean with my web3 client. Sure beats a stuffy multi-course meal.
#startups #web3 #gotomarket
“How increase LTV while keeping costs flat?”
Our B2C e-commerce CEO Client asked during a 3-hour Channel Landscape and Prioritization project.
Our Arise Daily expert - GM of 8-figure B2C business with similiar target ICP said:
Profitable, sustainable growth at marketplaces = Repeat purchase.
Take 100 customers who made 1 purchase.
What will it take to get 30% of them to make another purchase?
If you can make this happen, your churn, LTV and CAC numbers immediately improve.
Redistribute cost from filling the top of the funnel for:
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Direct mail to existing (not potential) customers
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Create a panel of your best, super user customers to be your brain trust, ambassadors, pre-release tests. They will reward you with LTV and invaluable insights
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Two best times to ask customers to celebrate your product on social media or blogs:
- right after they confirm their purchase
- receive the purchase
#founders #flatcost #LTV
