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Heidi Kayser

2020 MBA Graduate!

Heidi Kayser is a marketing change agent driving business growth through attention-grabbing, unconventional storytelling.

With a background in industrial and organizational psychology, Heidi holds a Master of Business Administration from Concordia University-Portland, complemented by certificates in solution sales and brokerage.

He has previously worked in various roles such as Healthcare Marketing at GoHealth Urgent Care, Corporate, Product, & Service Marketing at InFocus, and Global Supply Chain Management at InFocus.

He demonstrates a clear, transparent people management style, fostering process improvements, innovative strategies, and effective channel development to set the company apart from competitors.

He excels in aligning marketing objectives with digital strategies for optimum search engine results, leveraging both paid and non-paid tactics to maximize return on investment.

He specializes in crafting compelling creative positioning and narratives, optimizing budgets, negotiating contracts, and maintaining a strong brand presence through precise messaging.

Adaptable in crisis situations, Heidi ensures that the company brand remains consistent and impactful through strategic marketing and communications.

His expertise spans logistics management, strategic accounts, and donor education and outreach in the biotechnology and healthcare sectors.

Heidi Kayser
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Location

Portland, Oregon