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Heidi Ruggier

President at Matte PR

Heidi Ruggier is the CEO and Founder of Matte PR, a full-service public relations firm based in Toronto.12 She founded the company in 2018, which is now celebrating its seventh year of operation.13 Heidi is an expert at bringing new fashion brands to market and has deep industry knowledge, relationships, and experience that are valuable assets to fashion brands.2

Heidi studied communications at the University of Malta, specializing in film and journalism.4 She is known for her strategic approach to public relations, focusing on building meaningful relationships with media, influencers, and industry leaders across Canada.4 Her goal is to motivate audiences to participate, share, and talk about the content Matte PR creates.4

In addition to her role at Matte PR, Heidi is actively involved in mentorship:

  • She serves as a mentor with Toronto Fashion Incubator4
  • She is on the advisory board at Toronto Metropolitan University's Fashion Zone (formerly Ryerson University)24
  • She volunteers as a mentor for The Forum and the Canadian LGBT+ Chamber of Commerce2

Heidi is committed to giving back to the community. Under her leadership, Matte PR has implemented a 3% give-back pledge called THE DEAL, donating to various local and global causes.2 The company also hosts seasonal community engagement activities, including beach cleanups on the Toronto Islands.2

As an openly queer woman in the PR industry, Heidi advocates for diversity and inclusion in the workplace and encourages others to be themselves and share their unique perspectives.1

Highlights

Sep 28 · matteprojects.com
MATTE Projects: Creative Strategy Production
Heidi Ruggier - Fashion Takes Action
Heidi Ruggier - Fashion Takes Action
May 18 · bulldogawards.com
Matte PR Inc. - Bulldog Awards
Jan 1 · theprnet.com
Matte PR's Heidi Ruggier on PR, Pride & Giving Back - The PR Net
Matte PR's Heidi Ruggier on PR, Pride & Giving Back - The PR Net

Related Questions

What inspired Heidi Ruggier to rename the agency Matte PR?
How does Heidi Ruggier foster inclusivity at Matte PR?
What are some key strategies Heidi Ruggier uses to attract diverse voices to Matte PR's blog?
How does Matte PR's 3% give-back pledge work?
What advice does Heidi Ruggier give to brands activating for Pride?
Heidi Ruggier
Heidi Ruggier, photo 1
Heidi Ruggier, photo 2
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Location

Toronto, Ontario, Canada