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Helane Crowell

Founder and CEO at Saie.

Helane Crowell, commonly known as Laney Crowell, is the founder and CEO of Saie, a clean beauty brand that emphasizes sustainability and high-performance products. She launched Saie in 2019 after identifying a gap in the beauty market for clean makeup options that combine quality ingredients with effective performance.123

Background and Career

Laney's journey in the beauty industry began with her work at major brands, including Estée Lauder, where she served as the Executive Director of Online Global Communications. In this role, she was instrumental in launching Estée Lauder's social media channels and developing their influencer marketing strategy.25 Before her tenure at Estée Lauder, she held various positions in fashion and beauty media, including roles at ELLE Magazine and StyleCaster.

In addition to Saie, Laney is also the founder of The Moment, an online editorial platform focused on clean beauty, wellness rituals, and non-toxic living. This platform serves as a community hub that educates and empowers audiences about sustainable beauty practices.24

Vision for Saie

Laney's vision for Saie is rooted in community engagement. She actively sought feedback from her audience to shape the brand's offerings, leading to the creation of products that meet their desires for clean and effective makeup. Saie's mission includes a commitment to sustainability, with over 2,000 ingredients banned from their formulations.34

Personal Life

Laney Crowell balances her professional ambitions with family life. She is a mother and emphasizes the importance of wellness and mindfulness in her daily routine. Her approach to beauty reflects her belief that it should be fun and uplifting while also being responsible towards the environment.35

Overall, Helane "Laney" Crowell has positioned herself as a leader in the clean beauty movement, advocating for products that are both effective and ethically produced.

Highlights

Sep 25 · karagoldin.com
Laney Crowell - Founder & CEO of Saie Beauty - Kara Goldin
Laney Crowell - Founder & CEO of Saie Beauty - Kara Goldin

Related Questions

What inspired Laney Crowell to start Saie?
How did Laney Crowell's experience at Estee Lauder influence Saie?
What are the key pillars of Saie's brand philosophy?
How did Laney Crowell fund the initial stages of Saie?
What role did Unilever Ventures play in Saie's growth?
Helane Crowell
Helane Crowell, photo 1
Helane Crowell, photo 2
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Location

New York, New York, United States