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Helen Baptist

Chief Operating Officer at PathFactory

Helen Baptist is an accomplished Chief Strategy & Market Officer with a proven track record in designing and executing successful go-to-market (GTM) plans. With over 25 years of experience in SaaS, marketing, and partnerships, she has been instrumental in multiple successful exits and acquisitions. Helen is dedicated to empowering customers through innovative, data-driven solutions and has been recognized as a Top 50 Women in SaaS of 2020. Outside of her professional career, she enjoys golf, the beach, and family time.

Highlights

Jul 19 · linkedin

I am writing to express my deepest gratitude for my incredible experience at BrandMuscle over the past two years, as this is my last official day. Being part of this fantastic team has been a true honor, and our recent acquisition by Ansira is a testament to our collective hard work and dedication. Thanks to Scott Weeren, Paula Carren, Dr. Rob Olivares, Randy Elkins, Elizabeth Journell, Aditya Anne, Bonnie Robosky, and James Morse, PMP, for all the support and collaboration through the last 20 months.

I am cheering the new combined entity that represents the top right quadrant of the 2020 Forrester  TCMA wave. The collective power of BrandMuscle, SproutLoud Media Networks, and Ansira  is sure to have a massive impact on channel marketing. I will be cheering you on from the sidelines, watching you take the market by storm.

To my fellow BrandMusclers, thank you for your support, collaboration, and friendship. I will cherish our shared times, seeing your future "resume-making moments", and look forward to staying in touch.

Jun 18 · linkedin

Please stop making memes of Rory McIlroy losing the US Open golf tourney. First, he’s human and made some mistakes (he missed some clutch shots). Second, he’s working through some personal challenges (separation, divorce, reconciliation). Third, there is a minor involved. And the pressure to achieve is more than most of us could ever imagine.

Many of us, if not all, have the luxury of not being front and center in the public eye. Give same grace to those who are! Please.

Helen Baptist
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Location

Orlando, Florida, United States