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Helen Park
SVP, People at Measured | Executive Coach
Helen Park is the Senior Vice President of People at Measured, a company specializing in media optimization powered by incrementality intelligence. In her role, she is responsible for overseeing the human resources and talent management functions within the organization, contributing significantly to its culture and employee engagement strategies.
Professional Background
Helen Park has an extensive background in human resources and talent management, having worked in various roles prior to joining Measured. Her previous experience includes positions at UXTalent, Green Dot Corporation, and Intuit, where she developed a robust skill set that encompasses onboarding, employee development, and organizational strategy.24
Contributions at Measured
Since joining Measured, Helen has been instrumental in shaping the company's people strategy and enhancing its workplace culture. She has been with Measured for approximately 1280 days, reflecting a commitment to the organization and its mission.23
Recognition
Helen is recognized as an exceptional leader in her field, known for her insightful feedback and positive impact on team dynamics.1 Her leadership style emphasizes collaboration and growth, which has helped foster a supportive work environment at Measured.
For more insights into her professional journey and contributions, you can view her LinkedIn profile under the username helenpark.1
Highlights
Thank you for firing me.
Getting fired isn’t just a blow to your career—it’s a hit to your identity, especially when you’ve been with a well-known company. You feel embarrassed, maybe even ashamed, telling your friends and family. You start to question your worth, and it’s easy to slip into a victim mindset. But here’s the thing: getting fired is a blessing wrapped in a rough package.
With the recent news of more layoffs, it’s natural to feel that knot of fear tightening in your gut. You see it all over your feed—people offering support, sharing leads, rallying around those affected. But when it happens to you, it’s a whole different ball game. It hits hard. It’s personal.
But here’s an idea 💡—whether you’ve been laid off or you’re still in a job, write a thank you note to yourself.
Thank yourself for the wake-up call.
Here’s the truth: You own your career. Whether you’ve been fired or you’re still employed, this is the moment when you find out what you’re really made of. Are you truly invested, or have you started to coast? This is your chance to take stock and rebuild. And let’s be clear—these experiences, whether voluntary or forced, will test you, but they will also build you. They sharpen your resilience, make you tougher, more self-aware, and more adaptable. These are the moments that shape character, the crucible where you forge grit.
If you still have your job, ask yourself: What are you doing with it? Is there a personal scorecard on your career fulfillment? Have you used your voice to express what you want, what you’re not happy about—for yourself? Are you thinking with an entrepreneur’s mindset, or are you allowing the company you’re employed at to dictate your path? The fact is, if you don’t take control, you’re just a number on a sheet.
Let’s talk numbers. The average tenure at many companies hovers around 4 years, but how many of those years are spent truly engaged? Studies show that employee engagement often dips significantly after the first couple of years. Contributions plateau, and true happiness—genuine fulfillment in what you’re doing—can be hard to come by. We all know people who hang on, doing just enough to get by, but is that really living?
Here’s the key: Control your own destiny. Being associated with excellence is great, but it’s not the endgame—your growth is. When you think like an entrepreneur, you gain creative freedom. You’re not just following someone else’s script—you’re writing your own. And when you take ownership of your path, you unlock not just personal growth but also the potential for true abundance and wealth. It’s about more than just surviving; it’s about thriving, creating a life and career that are fulfilling in every sense.
So, what will you do next that ignites and invigorates you? How will you unlock what’s waiting for you on the other side of this challenge?
Let me tell you something I’ve seen time and again: when people form genuine friendships at work, magic happens. These relationships build a sense of belonging and loyalty that no paycheck can buy. When your employees feel like they’re working with friends, they’re not just showing up for a job—they’re showing up for each other. And that’s a game-changer.
The Data
• Gallup found that employees with a best friend at work are seven times more likely to be fully engaged in their jobs. That’s right, seven times. It’s like pouring rocket fuel into your company’s engine.
• Harvard Business Review reported that employees with strong workplace friendships are 35% less likely to even consider leaving. They’re in it for the long haul, not just until the next headhunter calls.
Why It Matters
We’re living in a world where work is no longer confined to an office. Remote and hybrid setups are the new normal, and that’s made it harder for those organic friendships to flourish. But here’s the thing: they’re more important than ever. In this new reality, it’s on you, the leaders, to foster these connections. Because when your team feels connected, they’re not just productive—they’re unstoppable.
Here’s the playbook:
1. Prioritize Team Building: Forget the trust falls and cheesy icebreakers. Focus on creating real, meaningful interactions. Whether it’s a virtual coffee chat or a shared challenge, make it fun and authentic.
2. Create Spaces for Connection: Even in a remote world, you can create “watercooler moments.” Use technology to build spaces where people can connect about things beyond work. You’d be surprised how much a Slack channel dedicated to hobbies can do.
3. Encourage Cross-Pollination: Get your people talking to each other across teams. You never know where the next great idea—or friendship—will come from.
4. Celebrate Milestones: Don’t just focus on the big wins. Celebrate the personal milestones too. When someone feels seen and appreciated, they’re more likely to stick around.
5. Lead by Example: As the leader, you set the tone. Show your team that relationships matter to you. Be approachable, be involved, and don’t be afraid to show a little vulnerability.
At the end of the day, it’s the relationships within your company that will define its success. Sure, compensation and culture matter—but it’s the friendships that will keep your people engaged, motivated, and loyal.
I’ve had the privilege of bringing together teams at countless companies, and the real magic happens when those connections turn into genuine friendships. I’ve seen it over and over—when people truly bond, they don’t just collaborate, they create something extraordinary. There’s nothing more rewarding than watching those friendships transform a group of individuals into a powerhouse team. That’s where the magic is.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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