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Helen Young

Strategic Planning Director, Subscriptions

Helen Young is the Strategic Planning Director for Subscriptions at The Telegraph, where she is responsible for transforming the Insights function within the organization. Currently, she leads a team of 60 professionals who work across various brands and functions of the company.1

With a strong background in strategic planning and change management, Young is recognized for driving significant commercial outcomes in complex environments. Her expertise encompasses a variety of skills that contribute to her leadership role in subscriptions at The Telegraph.

Highlights

Jun 4 · linkedin

Fascinating day at the Deloitte Media & Telecoms 2024 conference listening to publishers talk about the opportunities and risks of Gen AI and journalism. More than a decade on from when I joined the world of media, and the level of disruption and innovation is still going strong! Never a dull moment...

Some themes I found interesting:

  1. the role of providing serendipity vs serving exactly what people ask for in a world where content can be so easily atomised
  2. the need to protect/verify sources: ITV announced yesterday a video encryption deal with Open Origins
  3. the importance of brand and communicating what you stand for, vs relying entirely on tech platforms to reach audiences
  4. how and where best to use gen AI in the actual content creation process - despite concerns in this area specifically, everyone is experimenting and exploring use cases

Related Questions

What are Helen Young's key achievements at The Telegraph?
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What specific strategies has Helen Young implemented for subscription growth at The Telegraph?
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Helen Young
Helen Young, photo 1
Helen Young, photo 2
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Location

London Area, United Kingdom