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Helena Mikhailova
Head of Operations
Helena Mikhailova is an accomplished events executive with nearly 20 years of experience in the industry. She currently serves as the Head of Operations at ACCESS Events APAC, a position she has held since January 2023.1 Her expertise spans various areas, including content creation, business development, marketing, research, and operations.1
Professional Background
Current Roles::
- Head of Operations at ACCESS Events APAC (January 2023 - Present)1
- Founder and Managing Director of Metricom Media (June 2022 - Present)1
Previous Positions::
- Head of Digital Programs at ACCESS Events APAC (April 2020 - September 2022)1
- General Manager - Product, Events and Activations at ADMA (March 2014 - November 2019)1
- Director Strategy and Partnerships at Australian Fashion Film Awards (2014 - 2015)1
- Head of AFR, BOSS, Smart Investor Conferences and Events at Fairfax Media (October 2007 - September 2012)1
Education
Helena's educational background includes:
- Bachelor of Communications, Journalism and Public Relations from Central Queensland University (2002 - 2006)1
- MBA from Curtin University of Technology (2009 - 2012)1
- Digital Marketing Certificate from ADMA IQ (2016)1
Expertise and Skills
Helena Mikhailova is known for creating engaging and inspiring events with measurable results for clients.1 Her experience in conference production and business development has contributed to her reputation for delivering world-class events, high-quality content, and senior executive connections.1 She has demonstrated skills in developing innovative event strategies, managing cross-team deliverables, and ensuring member satisfaction across various associations.1
In her role at ACCESS Events APAC, Helena focuses on providing exclusive networking opportunities through virtual roundtables and in-person events, helping companies increase their lead and revenue generation across the APAC region.1
Highlights
It was a pleasure to host an IT Security and Risk Leaders Lunch for Transmit Security today in Sydney.
Our lead Richard Metcalfe kicked off the very open discussions with….
“Prevent Identity Fraud & Risk with deep visibility and real time measures.”
With the increasing digitisation of Business-to-Customer (B2C) interactions, customers are asked to create and use more and more accounts and passwords. The issue with passwords is that they can easily be stolen and compromised opening the door to new account fraud and account takeover.
For businesses, managing disjointed Customer Identity Access Management services can be costly, time-consuming and pose security gaps if not optimally designed, implemented, and continuously tuned across the entire customer journey.
It’s time to move away from looking at security retrospectively.
Businesses can quickly transition from simply reacting to threats as they occur, to taking action in real time. How? By implementing measures like:
Reduce account opening fraud.
Implementing Account Takeover protection.
Providing Bot detection.
Securing High-Risk Action.
Improving customer experience.
#ciso #cro #security #leaders #lunchandlearn #roundtables Nicholas Roberts, MBA Vivienne Horsfall Tom Bailey ACCESS Events APAC
Happy Chinese New Year! Have a healthy year in 2023 and much success! 🧧
