Sign In

Helena Hambrecht

Founder and creative professional

Helena Price Hambrecht is the Co-Founder and Co-CEO of Haus, a brand that specializes in natural aperitifs. She co-founded the company in 2019 with her husband, Woody Hambrecht, aiming to create an alcohol brand that aligns with modern values and preferences. Haus focuses on producing lighter, refreshing drinks made with high-quality, natural ingredients, catering to consumers seeking healthier drinking options. The brand gained significant recognition for making aperitif culture mainstream in the U.S. and was noted for its innovative direct-to-consumer approach, which allowed it to build a strong customer base before entering traditional retail markets.1345

Prior to founding Haus, Helena had a successful career in Silicon Valley, where she worked as a creative consultant for major tech companies including Google, Facebook, and Airbnb. She established a creative studio, Dagmar Studios, which provided branding and marketing services for various high-profile clients. Helena's expertise in brand building and marketing has been instrumental in Haus's rapid growth and success, including being named one of Wine Enthusiast’s 40 Under 40 Tastemakers in 2021.236

Helena holds a degree in Public Relations and Organizational Communication from North Carolina State University, which has contributed to her skills in communication and marketing strategies.2

Highlights

Sep 27 · parkstreet.com
Startup Spotlight: Helena Price Hambrecht, Co-Founder and CEO of ...
Startup Spotlight: Helena Price Hambrecht, Co-Founder and CEO of ...
Move over, Aperol spritz: Sunny, breezy California aperitifs are the chic Millennial’s new drink of choice - San Francisco Chronicle
Apr 27 · thehelm.co
How Haus Disrupted the Alcohol Industry as the Next Big Millennial ...
How Haus Disrupted the Alcohol Industry as the Next Big Millennial ...
Aug 30 · Forbes
How Haus And Pattern Brands Partnered To Craft Industry-Shifting Product Packaging - Forbes

Related Questions

What inspired Helena Price to co-found Haus?
How did Helena's background in creative studios influence Haus?
What challenges did Helena face when launching Haus?
How did Helena and Woody Hambrecht's different skill sets contribute to Haus' success?
What are some key strategies Helena used for Haus' rapid growth in 2020?
Helena Hambrecht
Helena Hambrecht, photo 1
Helena Hambrecht, photo 2
Add to my network

Experience

Founder/Creative at Dagmar Studios (April 2013 - Present)
Co-Founder / CEO at Haus (June 2018 - August 2022), Creator at Techies Project (January 2016 - April 2016), Creator, #miamineedsuber at Uber (September 2013 - October 2013), Head of Communications & Partnerships at Skillshare (November 2012 - April 2013), Community Development Manager, West Coast at Skillshare (May 2012 - October 2012), Communications Manager at 1000Memories (April 2011 - March 2012)

Education

Public Relations & Organizational Communication at North Carolina State University (2005 - 2009)

Location

Healdsburg, California, United States