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Hélène Pestaña
Referentin für Marketing at Staatstheater Nürnberg
Professional Background
Hélène Pestaña is an accomplished professional with a robust background in cultural administration and management, marketing, and education. With an established career spanning various roles in celebrated institutions, she has gained extensive experience that combines her passion for culture with her organizational skills. Currently, Hélène serves as the Referentin für Marketing at the esteemed Staatstheater Nürnberg, where she plays a pivotal role in shaping and directing marketing strategies to enhance audience engagement and promote cultural events.
Prior to her current position, Hélène showcased her expertise in the realm of online marketing as the Manager of Online Marketing & Cooperation at Saal Digital Fotoservice GmbH. This role allowed her to merge her creative insights with marketing strategies, strengthening the company’s online presence and fostering collaborations. Her knack for strategic marketing was further enhanced through various roles that emphasized audience development and cultural promotion, including her work in event management at the Deutsch-französisches Institut Erlangen.
Hélène’s diverse career trajectory also includes her role as a French Lecturer at FAU Erlangen-Nürnberg. Here, she shared her knowledge and expertise in French language and culture, contributing to the academic growth of her students. Her foundation in cultural education was solidified during her tenure as an Art Educator & Mediator at Kunstpalais Erlangen, where she facilitated artistic engagement and helped bridge connections between art and the community.
In the film and media industry, Hélène has also made her mark. She held a significant role in Film Sales, Acquisition and Marketing at Windrose, where her understanding of cultural narratives and marketing channels allowed her to navigate the complexities of the film distribution landscape.
Education and Achievements
Hélène Pestaña’s educational journey laid the groundwork for her successful career in cultural administration and marketing. She earned a Master’s degree in Droit et administration des établissements culturels from Sciences Po Bordeaux, a prestigious institution recognized for its focus on social sciences and public administration. This degree provided her with a comprehensive understanding of the legal and administrative frameworks that underpin cultural institutions. Furthering her expertise, Hélène completed a Master 2 (M2) in the same field at Université de Bordeaux, where she deepened her knowledge of cultural policies and management practices.
In addition to her advanced degrees in cultural administration, Hélène also studied Histoire et sciences politiques at Södertörns högskola, which enriched her perspective on the intersection of history, culture, and politics. Her strong educational background not only equipped her to excel in her roles but also cultivated her critical thinking and analytical skills.
Notable Achievements
Throughout her career, Hélène has been recognized for her contributions to cultural promotion and education. Her ability to synthesize marketing strategies with cultural values has made her an invaluable asset in every organization she has been a part of. Additionally, her strong communication and interpersonal skills have enabled her to effectively engage with diverse audiences, making cultural events more accessible and enjoyable for all.
Hélène’s dedication to the arts and her commitment to fostering cultural understanding continue to shape her career. With her extensive education and versatile professional experience, she has made significant strides towards enhancing cultural engagement and marketing strategies, ensuring that the institutions she works with reach their fullest potential. Hélène Pestaña remains a respected figure in cultural administration, known for her innovative approaches and passion for the arts.
