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Henrik Kjaer
Professional Background
Henrik B Kjaer is a distinguished leader in the field of digital advertising technology, boasting a diverse career that spans several high-impact roles across various organizations. With a strong foundation in business management and a keen understanding of the dynamics within programmatic advertising, Henrik has expertly navigated the complexities of the digital marketplace. Currently, he plays a pivotal role in digital performance marketing at La Colina Digital, where he leverages his extensive expertise in Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Real-Time Bidding (RTB), and exchanges to drive innovative marketing solutions.
Before taking on his current position, Henrik served as the Omni-Channel Director for CHANGE OF SCANDINAVIA A/S, where he was instrumental in executing comprehensive marketing strategies that effectively merged online and offline customer experiences. His prior role as Chief Operating Officer at MONOQI showcased his proficiency in operational leadership, emphasizing workflow and process management, product deployment, and the overall optimization of digital advertising operations.
Henrik's trajectory in the industry also includes significant leadership positions such as Head of Digital Technology at Genius Sports and Managing Director in various capacities at ad pepper media group. These experiences reinforced his capability in team building, stakeholder management, and audience development, all of which are crucial for achieving long-term business objectives.
Education and Achievements
Henrik's educational background is as impressive as his professional accomplishments. He earned his Bachelor of Business Administration (BBA) from Niels Brock, a reputable institution known for cultivating business acumen and strategic thinking. Following this, he furthered his education with an HD from Aarhus Universitet, emphasizing a deeper understanding of organizational leadership and management. He also studied at Århus Købmandsskole, where he honed his business and economic skills, preparing him for a successful career in digital marketing and advertising.
Throughout his career, Henrik has demonstrated a commitment to training and developing junior colleagues, reflecting his dedication to the growth of others within the industry. His exceptional listening and communication skills are remarkable assets, allowing him to build inspiring relationships with stakeholders at all levels, both internally and externally. This capability not only enhances collaboration but also fosters a culture of innovation and continuous improvement within the teams he leads.
Notable Achievements
Henrik's impressive contributions to the field of digital advertising have not gone unnoticed. He previously held the role of Chief Revenue Officer at Phorm, where he was fundamental in spearheading revenue generation strategies and expanding market reach. His tenure as Managing Director UK at prettysocial media highlighted his strategic approach to brand performance executions, effectively bridging the gap between digital marketing channels and outcomes.
As a former member of the OLG Steering Committee at IAB UK, Henrik played a significant role in shaping industry standards, showcasing his commitment to advancing the digital advertising landscape. His leadership at ad pepper media group not only included multiple roles as Managing Director but also as President APM US, where he successfully directed operations to achieve significant growth and market penetration.
Henrik’s expertise in data management and analytics, coupled with his hands-on experience in big data, position him as a thought leader and innovator in the programmatic advertising sector. His efforts have driven transformative strategies that not only enhance audience targeting but also elevate brand engagement and performance metrics.
