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Henrik Werdelin
Entrepreneur, Author, and Founding Partner at Prehype
Henrik Werdelin is a prominent entrepreneur and author, recognized for his significant contributions to the startup ecosystem. He is the co-founder of BarkBox, a subscription service for dog products, and serves as the Founding Partner of Prehype, a venture development firm based in New York, with additional offices in London and Copenhagen.
Career Highlights
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Prehype: Founded in 2010, Prehype focuses on teaching entrepreneurship, creating new ventures, and operating a network for entrepreneurs. The firm collaborates with Fortune 500 companies and has launched successful startups such as BarkBox, AndCo, and ManagedByQ. Werdelin's role involves guiding entrepreneurs and fostering innovation within established companies.12
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BarkBox: Launched in 2012, BarkBox has grown to serve over 1.8 million active subscribers, providing a range of dog products designed exclusively for pets. Werdelin oversees strategy, brand development, and mergers and acquisitions for the company.23
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Previous Experience: Before his entrepreneurial ventures, Werdelin was the Vice President of Product Development and Strategy at MTV Networks International, where he led the creation of several award-winning digital products. He also served as an Entrepreneur in Residence at Index Ventures and has been involved with various successful startups, including HotPotato (acquired by Facebook) and ReadMill (acquired by Dropbox).45
Publications and Recognition
Werdelin authored "The Acorn Method," which outlines strategies for fostering growth within organizations by applying startup principles. He has been recognized as one of the "Top 100 Most Creative People in Business" by Fast Company and included in Business Insider's "Silicon Alley 100" list.134
Originally from Denmark, Werdelin now resides in Brooklyn, New York, where he continues to influence the entrepreneurial landscape through his work and speaking engagements at prestigious business schools.45
Highlights
Big news: we at https://t.co/UTZtzShM48 just bought @nocap_so (Forbes called it "the world's first autonomous AI investor"), and we're announcing our first cohort of funded founders.
Quick backstory:
I spent 15 years at @prehype helping founders build billion-dollar companies (BarkBox, Ro, etc). The whole time something bugged me - for every founder who made it, thousands with the same talent never got a shot. The system just wasn't built for them.
AI changed that. One person can now build what used to take twenty. We're watching it happen on https://t.co/sSQO5d3IFT every day.
When I talked to @ednevsky (No Cap's founder) we realized we'd reached the same conclusion from opposite sides. He'd evaluated 9,000+ startups with AI and saw that the VC model is broken for 99% of founders. We'd been inside the system for 15 years and knew the same thing.
So we joined forces. No Cap's 9,000 founders + 60 YC alumni community. Audos's platform + funding + 15 years of builder DNA.
The proof is already here. First cohort:
AI golf coach, $100K+ revenue in 2 months
Two Brooklyn high schoolers helping 100K NYers/month find housing
London dad built AI care concierge for his son with Down Syndrome
Cornell addiction psychiatrist making CRAFT therapy accessible to everyone
AI grief coach spending 2 hrs/week with each client
Boat merch from a childhood memory, $1K sales week one
Up to $100K each. Zero equity. Revenue share that only works when they work.
Not unicorns. Real businesses solving real problems by people who actually understand the customer.
Tag a builder https://t.co/sSQO5d3IFT

