Suggestions
Henry Bottger
Data Activation + Composable CDP | Hightouch
Henry Bottger is a professional with a strong background in sales, solutions engineering, customer success, product management, and business development.
He holds a Bachelor of Arts (B.A.) in Mathematical Economics from Colgate University.
Henry has held various roles at reputable organizations such as Hightouch, Segment, ELMO Cloud HR & Payroll, Springday Pty Ltd, and Bank of America Merrill Lynch.
His experience includes serving as Enterprise Sales and APAC GTM Lead at Hightouch, Senior Solutions Engineer and Customer Success Manager at Segment, Product Lead and Business Development Manager at Springday Pty Ltd, as well as roles in institutional foreign exchange sales at Bank of America Merrill Lynch.
Henry Bottger's diverse background and expertise make him a versatile professional in the fields of sales, customer success, solutions engineering, product management, and business development.
Highlights
The terminal state of any marketing program is understanding what is and isn't working. And for all the talk about being 'data-driven', this seems like a poorly solved problem: Analytics tools like Mixpanel & Amplitude are great at what they do, but are limited to the data they can ingest. CDPs by and large have under-invested in this area (and likewise limited by what data they store). Then you have the good ol PowerBI or Looker dashboards which are super unapproachable, especially if you want to slice n dice and iterate on your campaigns.
Hightouch's new 'Campaign Intelligence' 🧠 📈 suite provides the only true closed-loop: build your audiences, journeys, experiments then visualize & analyze over any goal or metric. All in the same UX, all built directly on top of your data platform. Now you can even explore your data (or build audiences) with an AI co-pilot.
Been absolutely incredible seeing this product built and onboarded by early customers. I truly think this is a step-change in how marketers will execute their campaigns.
Check out the demo: https://lnkd.in/gSXXDDA6 and would love to chat & hear feedback.
🚀 I am SO excited for this launch: the Customer 360 Toolkit is a giant leap towards solving the most fundamental problem in customer data: figuring out exactly who a customer really is and every single way they interact with your brand
At Hightouch, we believe (and are seeing this unfold) that there's a certain inevitability for the data warehouse/lake becoming the centre of gravity for all customer data. We built the Customer 360 Toolkit as a warehouse-native no-code solution to organise, enrich, and resolve customer data into unified customer profiles on the warehouse.
That means it's faster, more transparent, and easier to update than any other solution. Plus it's built on the warehouse so you can use it for ANY purpose - from analytics, to personalised marketing, to billing.
Also: we raised money 🌟 Hear more from our founders about the launch of the C360 Toolkit: https://lnkd.in/gxSgr8wy
