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Herbert Lui

Author, Creative Doing (Holloway, 2022)

Herbert Lui is an author, marketing advisor, editor, and writer based in New York.13 He is the author of "Creative Doing: 75 Practical Exercises to Unblock Your Creative Potential," published by Holloway in 2022.36

Herbert has a diverse professional background, including:

  1. Marketing Director at FGX (current position)3
  2. Content Strategist at Figma (May 2023 - June 2024)3
  3. Editorial Director at Wonder Shuttle (March 2014 - April 2023)3
  4. Editor In Chief for QuickBooks Enterprise and QuickBooks Online Advanced at Intuit (September 2018 - March 2020)3
  5. Staff writer for Lifehacker.com at Gawker Media (October 2014 - April 2015)3

He graduated from The University of Western Ontario with a BMOS in Consumer Behavior.3 Herbert's work focuses on creativity, marketing, and the human condition.4 He has written for various publications, including The Globe and Mail, Fast Company, TIME, The Huffington Post, and Quartz.2

Herbert's book "Creative Doing" is a collection of exercises, mental models, and true stories from prominent artists, designed to guide readers through creative blocks and help them find their unique creative process.56

Highlights

Dec 14 · twitter

Pander. Copy. Steal. Make something kitschy. Make your worst piece of work—the one that the popular creatives, whom you don’t necessarily admire, do.

Sep 18 · twitter

“Expectation always kills creativity.… You expect a certain result and you have to achieve that industrial definition of success that always kills the magic that could happen in the unknown.” — @therealcvre

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Herbert Lui
Herbert Lui, photo 1
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Location

Canada