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Hermann Petzold-Rodriguez
MBA - Comercial - Retail - Marketing - Speaker
Hermann Petzold-Rodriguez is a seasoned professional with over 15 years of expertise in retail, sales, trade marketing, and marketing within the fast-moving consumer goods industry.
His extensive experience spans across various product categories such as dairy, processed meats, spirits, baby food, alcoholic and non-alcoholic beverages, packaged bread, frozen foods, and commodities like grains, oil, sugar, and flour.
He has also worked in automotive (lubricants) and construction (cement) categories, showcasing his versatility and broad industry knowledge.
Hermann's market knowledge covers regions including Venezuela, Colombia, Ecuador, Costa Rica, Guatemala, Honduras, Nicaragua, and El Salvador.
With work permits for Costa Rica, Ecuador, Venezuela, and EU countries, he is well-positioned for international roles and collaborations.
His specialties include developing commercial channels, category management, retail operations, hard discount strategies, private label management, strategic planning, sales promotions, shopper marketing, commercial and sales management, distributor management, consumer goods, premium items, e-commerce, product development, and creating value propositions in products and services.
Hermann's educational background includes coursework in marketing and sales from IESA, a degree in Social Communication with a focus on Advertising and Public Relations from Universidad del Zulia, an International MBA from IE Business School, and a Master's in Marketing Management from Universidad Rafael Belloso Chacín.
Throughout his career, Hermann has held key roles such as Commercial Manager Retail at Marcimex, Senior Commercial Manager at Walmart, Marketing Manager at Holcim, and Commercial Channels Development Manager at CA Ron Santa Teresa, among others.
Additionally, he has shared his knowledge and insights as a speaker at Smart Speakers, a guest lecturer in marketing at the University of Costa Rica and the IEE Leadership School, demonstrating his commitment to education and professional development.
Hermann Petzold-Rodriguez's rich background, diverse skill set, and extensive experience make him a valuable asset in the retail and consumer goods industry.
