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Hermione Taylor
Co-founder / Director at Do Nation
Hermione Taylor is the co-founder and CEO of Do Nation, an organization focused on promoting climate action and sustainability through community engagement. She has a strong passion for social impact, green skills, and regenerative practices. Taylor's journey into sustainability began notably when she cycled to Morocco, which inspired her to create an online platform that encourages individuals and organizations to commit to sustainable living practices.234
Under her leadership, Do Nation aims to help companies achieve net-zero emissions by fostering employee engagement in climate initiatives. Taylor is also recognized for her expertise in behavior change and social business, having contributed to various discussions and initiatives in these areas. In addition to her role at Do Nation, she is involved in speaking engagements, including TEDx events, where she shares insights on sustainability and community-driven change.124
Highlights
Here is a sad post to share.
14 years ago, I founded Do Nation to pave the way for transformation, through personal action for climate and nature.
It’s no secret that we’ve been on the brink of closing down before, yet each time the support from our community and my belief in our mission spurred me on to battle on. However, this time around there is one key difference: the market is filled with brilliant alternatives to Do Nation. With Giki, Pawprint, Ailuna, Jump, OnHand • the impact platform, eevie, Deedster, AimHi Earth, The Carbon Literacy Project, Climate Fresk and more offering similar great services to the world, I no longer feel that Do Nation is filling such a critical gap in the way it was in 2017.
Over the last few weeks I’ve spoken to all of our competitors, and have been struck by the gratitude they’ve shown for how Do Nation paved the way in creating this industry.
So perhaps, in that respect, I could say we have achieved our mission.
We’re not the only company to have found the last few years particularly challenging; the weak economy has led to a slow down in customer demand, coupled with a very tough fundraising environment. Despite all of our best efforts, we failed to secure the investment that we needed in order to keep Do Nation evolving alongside the changing market, pioneering and pushing for ever greater change.
And so we’ve made the decision to enter Do Nation into voluntary liquidation.
I plan to share more reflections on our achievements and lessons learned over the coming weeks, recognising the funders, advisors, customers, champions, Doers, and partners who helped us to build Do Nation. But for now, I want to start with a big thank you the most important group of all: the Do Team. These photos of Do Team past + present bought me much joy!
Any founder will say that managing a team is the hardest bit of running a company, and while the team has given me countless sleepless nights over the years, they’ve also been hands down the most rewarding part of the journey. So thank you to every single one of you who has been part of the Do Nation team at some point - you have taught me so, so much (and please forgive me for any sleepless nights I’ve given you in return 😆).
Do Nation began with a big bike ride; the three big community bike rides we’ve organised since then have been the absolute highlights of my career. And so it’s very fitting that we’ll be ending the journey with our final Ride the Change later this month.
If you’d like to come and wave Do Nation off, please join us for #RtC24 on 20th April - to cycle with us from London > Chelmsford, Chelmsford > Harwich, or the whole day from London to Harwich. There are still a few tickets on sale (link in comments).
Or simply come to wave us off over the start line (we could do with a few volunteers at the start line and lunch stops too, so holla if you are up for helping).
I am excited to celebrate all that we've achieved with you. It’s been a wild ride.
10 years ago, encouraging people to eat less meat or to cycle to work was a radical act.
Thankfully, that is no longer true. The world has moved on, and we need to move with it.
Do Nation is preparing to move into an exciting new chapter, where we’ll be guiding people further along their climate and nature journey, from small personal actions towards truly transformational ones.
We’re going to be launching a crowdfunding campaign soon to help make this happen, and we’d love your support. If you want to hear more about our plans and gain early access to the campaign when it launches - pre-register now.
Link in comments. Please do click it. 😍 🙏
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