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Hester Haars

Executive Creative Director at We Are Social

Hester Haars is the Executive Creative Director at We Are Social in Amsterdam, where she leads the creative and editorial team with a focus on digital culture. She has a strong background in non-traditional advertising, having previously served as Creative Director at GoSpooky. Throughout her career, Haars has been recognized with numerous awards, including accolades from Eurobest, Webbys, The Drum, FWA, and The One Show.12

In addition to her role at We Are Social, Haars is also involved in coaching product managers through Intentional Product Manager, emphasizing her commitment to nurturing talent in the industry.2 She actively participates in the creative community and has served on juries for prestigious awards like the Dutch Creativity Awards.13

Highlights

Aug 22 · linkedin

𝘚𝘰, 𝘺𝘰𝘶’𝘳𝘦 𝘢𝘯 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳, 𝘩𝘶𝘩? 𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘥𝘦𝘢𝘭 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘴𝘦 𝘫𝘰𝘣 𝘵𝘪𝘵𝘭𝘦𝘴? 𝘐 𝘮𝘦𝘢𝘯, 𝘺𝘰𝘶’𝘳𝘦 "𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦," 𝘺𝘰𝘶’𝘳𝘦 "𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦," 𝘺𝘰𝘶’𝘳𝘦 "𝘥𝘪𝘳𝘦𝘤𝘵𝘰𝘳"—𝘤𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘴𝘦𝘭𝘧-𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵? 𝘐𝘵’𝘴 𝘭𝘪𝘬𝘦, 𝘱𝘪𝘤𝘬 𝘢 𝘭𝘢𝘯𝘦!

𝘈𝘯𝘥 𝘈𝘮𝘴𝘵𝘦𝘳𝘥𝘢𝘮, 𝘉𝘦𝘳𝘭𝘪𝘯, 𝘓𝘰𝘯𝘥𝘰𝘯, 𝘚𝘢𝘯 𝘍𝘳𝘢𝘯𝘤𝘪𝘴𝘤𝘰—𝘢𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘤𝘪𝘵𝘪𝘦𝘴 𝘭𝘪𝘬𝘦 𝘗𝘰𝘬𝘦𝘮𝘰𝘯? 𝘎𝘰𝘵𝘵𝘢 𝘤𝘢𝘵𝘤𝘩 ’𝘦𝘮 𝘢𝘭𝘭 𝘣𝘦𝘧𝘰𝘳𝘦 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘧𝘪𝘨𝘶𝘳𝘦𝘴 𝘰𝘶𝘵 𝘺𝘰𝘶’𝘳𝘦 𝘫𝘶𝘴𝘵 𝘮𝘰𝘷𝘪𝘯𝘨 𝘵𝘰 𝘢𝘷𝘰𝘪𝘥 𝘢𝘯𝘺 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵!

𝘖𝘩, 𝘢𝘯𝘥 "𝘐 𝘢𝘮 𝘎𝘦𝘯𝘪𝘶𝘴!"? 𝘠𝘰𝘶 𝘬𝘯𝘰𝘸, 𝘐’𝘷𝘦 𝘴𝘦𝘦𝘯 𝘵𝘩𝘰𝘴𝘦 𝘉𝘳𝘰𝘰𝘬𝘭𝘺𝘯 𝘉𝘦𝘤𝘬𝘩𝘢𝘮 𝘢𝘥𝘴. 𝘐𝘧 𝘵𝘩𝘢𝘵’𝘴 𝘨𝘦𝘯𝘪𝘶𝘴, 𝘵𝘩𝘦𝘯 𝘐’𝘮 𝘵𝘩𝘦 𝘋𝘢𝘭𝘢𝘪 𝘓𝘢𝘮𝘢. 𝘉𝘶𝘵 𝘩𝘦𝘺, 𝘪𝘧 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘪𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 𝘵𝘪𝘮𝘦𝘴, 𝘮𝘢𝘺𝘣𝘦 𝘺𝘰𝘶’𝘭𝘭 𝘤𝘰𝘯𝘷𝘪𝘯𝘤𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧.

Prompted Chat Gpt to roast my profile Jerry Seinfeld style. I love it and its true

Jul 26 · linkedin

Hey, hi - To be a better collaborator, I often have to work hard to dismiss Suspicious Sally ( an inner voice that has quite old fashioned issues with ego and trust; two things that aren’t great for good collaboration ).

So I was delighted to contribute to the Lovie Collaboration Report, presented by Snap Inc. Many insights mentioned really resonate with me: like Fluidity, yet Principled 🙂

Thanks to Jacqueline Kavanagh and the The Lovie Awards for giving me the opportunity to share my point of view on this topic.

https://lnkd.in/eMeqEKqG

Have a look, I think its really worth it. WeAreSocial #CollaborationReport

Related Questions

What are some of Hester Haars' most notable campaigns at We Are Social?
How did Hester Haars transition from GoSpooky to We Are Social?
What awards has Hester Haars won in her career?
What is Hester Haars' approach to digital culture in her role at We Are Social?
How does Hester Haars' experience at non-traditional agencies influence her work at We Are Social?
Hester Haars
Hester Haars, photo 1
Hester Haars, photo 2
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Location

The Randstad, Netherlands