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Hilary Lentini
Owner, Lentini Design & Marketing
Professional Background
Hilary Lentini is a distinguished creative leader with a wealth of experience spanning over 25 years in the advertising and creative services sectors. As the Principal of Lentini Design & Marketing, Inc. (LDM), she has developed a reputation for her innovative approach and deep understanding of both brand strategy and creative execution. Her firm is renowned for revitalizing stagnant brands into powerful entities that resonate in their respective markets. By leveraging a unique proprietary process, LDM helps businesses identify their ‘magic’ and then transforms their brand visuals, messaging, and overall digital presence. This involves a comprehensive range of services including website design and development, social media advertising, and email marketing campaigns.
Before founding Lentini Design & Marketing, Hilary honed her skills at various prestigious advertising agencies where she learned the intricacies of client management and the nuances of effective branding. Her creative flair, coupled with her solid business acumen, enables her to devise tailored strategies that not only meet but exceed client expectations.
Education and Achievements
Hilary Lentini holds a Bachelor of Fine Arts in Communication Design, specializing in Graphic Design and the Visual Arts from The University of Illinois at Chicago (UIC). Building upon her strong educational foundation, she has received numerous accolades throughout her career that underscore her expertise and commitment to excellence in the creative field.
Her firm has been recognized with over 130 national design awards, highlighting the exceptional quality of work produced under her leadership. In 2015, Hilary was celebrated by Graphic Design Magazine (GDUSA) as one of the "30 People to Watch", signaling her emerging influence in the industry. Additionally, she received the prestigious Comerica Bank - Los Angeles Lakers Woman of Entrepreneurship Award, showcasing her dedication to empowering women in business and her active involvement in entrepreneurial initiatives.
Her commitment to professional growth and development is further exemplified by her graduation from the Goldman Sachs 10,000 Small Businesses program in December 2016. This program is designed to help small business owners develop skills to grow their businesses, thereby contributing to job creation and economic advancement. In April 2017, Hilary made headlines again when she was named a Woman of Influence by Los Angeles Confidential Magazine, highlighting her impactful presence in the business community.
In 2018, Hilary was appointed by Governor Jerry Brown to serve on the California Workforce Development Board (CWDB), representing small businesses in the state. As an advocate for small business interests, she plays a vital role in shaping workforce policies that support economic growth and development.
Contributions to Professional Organizations
Hilary’s influence extends beyond her creative agency. She has held prominent positions within key organizations that support women business owners. She served as the Past President of the National Association of Women Business Owners Los Angeles Chapter (NAWBO-LA), where she worked to advance the interests of women entrepreneurs throughout the region. Currently, she holds the role of President for the National Association of Women Business Owners California Chapter (NAWBO-CA), passionately advocating for policies and programs that drive economic empowerment for women across California.
Her engagement in professional organizations not only demonstrates her leadership capabilities but also illustrates her commitment to fostering a supportive network for women business owners and entrepreneurs. Through her various roles, Hilary continues to inspire and mentor emerging leaders in the field of business and creative services.
Conclusion
Hilary Lentini epitomizes the successful blend of creativity and strategic business insight. Her extensive background in advertising and design, combined with a steadfast commitment to the advancement of women in business, positions her as a valuable leader in the creative services industry. Through her work with Lentini Design & Marketing, she continues to help brands rediscover their core identities and unleash their full potential in the marketplace. With numerous accolades and a rich history of contributions to the professional community, Hilary remains a pivotal figure influencing the future of business and entrepreneurship in California and beyond.
