Sign In

Hilary Sloan

Product Marketing, Shopping @ Instagram

Professional Background

Hilary Sloan has made significant strides in the product marketing space, particularly within the innovative and fast-paced realm of social media. Currently, she serves as a key player in the Shopping division at Instagram, where she channels her expertise into enhancing the shopping experience for users worldwide. Her savvy understanding of market trends and digital engagement strategies has positioned Instagram as a leading platform for online shopping, driving sales and connecting brands with consumers effectively.

Prior to her role at Instagram, Hilary held prominent positions that have shaped her exceptional career in business development and marketing. She was the Senior Director of Influencer Business Development & Partnerships at ShopStyle Collective, a leading platform for shopping and influencer marketing. In this role, she was instrumental in building partnerships that leveraged the influence of social media personalities, driving sales growth and brand awareness for numerous clients.

Hilary began her impactful career as the Director Of Business Development at ShopStyle Collective, where she demonstrated her prowess in establishing and nurturing strategic relationships with brands and influencers. Her journey continued at POPSUGAR, where she excelled as the Director of Business Development for North America, further cementing her reputation as a trusted professional in the digital shopping landscape.

Additionally, her extensive experience includes significant leadership roles in marketing and sales. As the Director of Marketing & Sales at both PurseBlog and PurseForum, she effectively drove brand engagement and audience growth, showcasing her comprehensive skill set in digital content strategies and community building. Her earlier career saw her as a Sales & Marketing Manager at SHEFinds Media and progressed with responsibilities as a Senior Project Manager at Subsystem Technologies, Inc., where she honed her project management skills in a tech-driven environment.

Her diverse experience even includes an early role as an Account Executive at Leslie Hindman Auctioneers, focusing on trusts and estates, which provided her with a unique perspective on high-value sales and client relationships. Hilary's multifaceted background serves as a testament to her adaptability and insight into varying market segments, making her an invaluable asset in any organization.

Education and Achievements

Although specific details about Hilary Sloan's educational background are not mentioned, her professional journey speaks volumes about her dedication to continuous learning and adaptability in a rapidly changing industry. Throughout her many years of experience, Hilary has consistently demonstrated a talent for innovation and strategic thinking, which are essential qualities in the fields of marketing and business development.

Notable Achievements

  • Diverse Experience: With a career spanning various sectors within marketing and business development, Hilary has amassed a wealth of knowledge and expertise, particularly in influencer partnerships and social commerce.
  • Strategic Leadership: Her roles have necessitated strong leadership skills, particularly in managing teams and collaborating with creative professionals to achieve business objectives. This has been evident in her capacity to influence and drive growth within several organizations.
  • Market Insight: Hilary possesses a keen ability to analyze market trends, allowing her to craft strategies that resonate with target audiences and steer brands towards success. Her work at Instagram highlights her capacity to blend creativity with data-driven insights, focusing on enhancing user experiences.
  • Community Building: From her time at PurseBlog and SHEFinds Media, she has been influential in nurturing online communities to foster engagement and bolster brand loyalty.

Hilary Sloan's career reflects a dedicated professional who is passionate about shopping, marketing, and community engagement. Her work and contributions significantly impact the way brands interact with their consumers in today's digitally driven marketplace.

Related Questions

How did Hilary Sloan transition from a project manager to focusing on product marketing at Instagram?
What strategies did Hilary Sloan implement while leading influencer partnerships at ShopStyle Collective?
How has Hilary Sloan's experience in sales and marketing influenced her approach to business development in social media?
What key marketing insights has Hilary Sloan leveraged from her diverse roles in the online shopping industry?
How does Hilary Sloan stay ahead of trends in the dynamic marketplace of digital shopping?
Hilary Sloan
Add to my network

Location

Brooklyn, New York, United States