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Hillary Hersch

Digital Instigator

Hillary Hersch is a seasoned professional with over 12 years of experience in the entertainment industry and a background in live music and event production.

Recognizing the potential of digitizing her family's board game library for large scale engagement, Hillary ventured into creating interactive marketing solutions for brand engagement using casual games and mobile technology.

As the Senior Vice President & Digital Instigator at Hersch Games, she has led the digitization of the family's game library, including iconic titles like TABOO and OUTBURST, resulting in over $1 billion in net sales over the past 30+ years.

Formerly holding leadership positions at Game Professors, EyeCons, DLS Events, LLC, Insomniac Events, Live Nation, Bounce AEG, and Azoff Music Management, Hillary has a diverse professional background in sales, events coordination, operations management, and talent buying.

With a degree in Psychology and Music from the University of Michigan and a background at Brentwood School, Hillary brings a unique blend of skills and expertise to her current role in revolutionizing social interaction games.

One of her recent projects, EYECONS, is a pioneering tile-matching game with customizable features and geo-specific rewards, offering live tournament play for an engaging user experience.

For a sneak peek into her innovative creations, check out EYECONS on LinkedIn or visit www.eyeconsthegame.com. Stay tuned for more exciting developments from Hillary Hersch!

Hillary Hersch
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Location

Los Angeles, California, United States